Transforming Uniper's online presence with a 30% increase in website speed and enhanced security
Client overview
Uniper SE is a prominent international energy company based in Düsseldorf, Germany. Since its establishment in 2016 as a spin-off from E.ON, Uniper has been committed to delivering reliable energy solutions, operating in over 40 countries with a workforce of roughly 7,000 employees.
Their diverse portfolio includes conventional power plants, hydroelectric facilities, wind farms, and natural gas assets. Uniper is steadfast in its pursuit of sustainability and innovation, actively advancing projects to develop renewable energy technologies and reduce carbon emissions.
We have partnered with Uniper since 2017, providing expertise in website design and build, hosting and support, and digital marketing services. This ongoing relationship has enabled us to help Uniper enhance its digital presence and support its strategic objectives in a rapidly changing energy market.
Their diverse portfolio includes conventional power plants, hydroelectric facilities, wind farms, and natural gas assets. Uniper is steadfast in its pursuit of sustainability and innovation, actively advancing projects to develop renewable energy technologies and reduce carbon emissions.
We have partnered with Uniper since 2017, providing expertise in website design and build, hosting and support, and digital marketing services. This ongoing relationship has enabled us to help Uniper enhance its digital presence and support its strategic objectives in a rapidly changing energy market.
The challenge
Uniper initially approached us with a website support and SEO project, seeking to enhance their online visibility. However, through a thorough consultative process, it became evident that their existing infrastructure and website setup posed significant risks, impeding scalability and hindering growth potential.
With operations spanning over 40 countries and 7,000 employees, Uniper faced challenges maintaining optimal website performance and ensuring robust security measures in an increasingly decarbonising environment.
With operations spanning over 40 countries and 7,000 employees, Uniper faced challenges maintaining optimal website performance and ensuring robust security measures in an increasingly decarbonising environment.
The approach
We recognised that merely improving their existing setup was insufficient; a transformative overhaul of their online capabilities was essential. Our dedicated team collaborated closely with Uniper to identify key areas for improvement, ensuring that every facet of their digital presence was optimised for performance, security, and user experience. This holistic approach ultimately laid the groundwork for their successful transition into a more agile and resilient digital framework.
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Implementing Cloudflare Enterprise:
We enhanced Uniper's security and scalability through advanced hosting solutions, providing a robust defence against potential threats. -
Drupal builds and upgrades:
We facilitated a seamless transition from Drupal 8 to 10, conducting comprehensive site audits, managing data migration, and creating user-centric experiences that catered to Uniper's global operations. -
SEO enhancements:
Our team performed an in-depth site structure review, resulting in a revamped URL hierarchy and improved site speed to boost search engine visibility and user experience. -
Digital marketing campaigns:
We launched targeted paid search initiatives, including an Investor Relations campaign and opportunities for a Hydrogen campaign, to strengthen Uniper's market presence and diversify revenue streams. -
Cookie compliance and analytics:
Using Piwik Pro, we developed tailored training and custom dashboards to ensure adherence to cookie consent regulations while enhancing reporting capabilities.
The results
The outcomes of our partnership with Uniper clearly demonstrate the tailored solutions we implemented to address their specific challenges in the energy sector. By focusing on their unique position as a global player navigating the complexities of decarbonisation, we achieved significant advancements that resonate with their strategic objectives.
Overall, the results of our collaboration have empowered Uniper to navigate the intricacies of the energy market with renewed confidence. Their strengthened online presence and refined operational capabilities position them as frontrunners in the vital transition towards a low-carbon future.
Key achievements include:
Overall, the results of our collaboration have empowered Uniper to navigate the intricacies of the energy market with renewed confidence. Their strengthened online presence and refined operational capabilities position them as frontrunners in the vital transition towards a low-carbon future.
Key achievements include:
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Seamless content management:
The upgrades to Drupal have revolutionised Uniper's ability to manage multilingual and multi-regional content, enabling their teams to update information across various markets effectively. This agility is crucial as they engage with diverse regulatory landscapes and customer bases. -
Increased brand visibility and revenue growth:
Our SEO initiatives have enhanced Uniper's search engine rankings, resulting in improved visibility within a highly competitive market. The focus has been on making Uniper a recognised name in discussions around sustainable energy transitions. -
Robust technical infrastructure:
The implementation of optimised site speed has ensured that Uniper's website performs consistently well, even during high-traffic periods, which is critical for a company with significant public interest and stakeholder engagement. -
Diversified revenue streams:
Through targeted digital marketing campaigns, including the promotion of their hydrogen initiatives, we have positioned Uniper to attract new partners and customers interested in renewable energy solutions. This has aligned well with their growth strategy to expand into new markets and offerings.
