Brief
Professional Music Technology are the UK’s leading musical instrument retailer with stores in Manchester, Birmingham, Leeds and Oxford to name but a few. PMT’s online presence was under performing and failing to live up to the excellent reputation PMT deliver in store.
After CTI Digital conducted a Marketing and Technical analysis of the site the true urgency of the situation was revealed, due to a large amount of the product catalogue unable to be purchased online. A rapid action was taken to ensure that the peak season was well catered for.
Technology
It was clear from the outset that it a Magento Community Solution would provide a rapid deploy solution and allow further development to take place once the urgent business critical issues had been addressed. Magento Community has the majority of the excellent feature which make Magento Ecommerce such an attractive choice for many online retailers. There is also an easy path to transition from Magento Community to Professional and Enterprise level solutions so ensuring the future growth of PMT online business is safe guarded.
Benefits and Results
The new site instantly achieved ground breaking results of traffic levels, conversion and average speed al leading to a dramatic increase in online revenue. Profits gained have been channelled back into developing the online presence further by CTI Digital in house marketing team.
A combination of SEO and social media marketing have delivered an incredible return on investment and have allowed for investment into long term search engine optimisation. PMT Online store looks set to become easily as big as any of their 11 physical stores.
Solutions
Our Magento developers designed and developed a fully featured Magento ecommerce website with clean and simple navigation and an easy to use payment process. The website is also more SEO friendly, make managing content much easier and automates numerous time consuming website management tasks. PMT Online now have a solid base to build their online brand and achieve their online business goals, including becoming the UK number one musical instrument retailer both online and offline.
