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Magento Business Intelligence: What it is and why you need it

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Magento Business Intelligence (BI) is a cloud-based system that can unify all of your data sources and analytics software insights. Even if a team are using multiple different KPIs, Magento BI can provide “a single source of truth” for all. It was rebranded from Magento Analytics in 2016, to reflect its superiority over traditional analytic software, as it offers a holistic view of all company data.

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How to Design Mobile Sites with Users in Mind

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In the current digital climate, ever-increasing online presence has led users to expect an optimised experience from all devices. Users, developers and corporations alike are prioritising mobile, in order to increase their reach. As such, it is vital to design any new site or web presence with mobile user experience at the forefront.

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How to Optimise your Google Shopping Ads

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The Consumer Decision Journey is changing. As such, users’ expectations from search results have evolved, and marketers must adapt their adverts according to users’ new behaviours. Google is built to recognise intention and, as a result, it can offer smarter personalised search results, based on what Google knows users will like.

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The Changing Landscape of E-Commerce in 2018

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E-Commerce is ever-changing and constantly evolving. As such, there are plentiful opportunities but it can also be easy to be left behind! Despite its harsh nature, the industry is booming. There has been a rapid increase in e-commerce specific events around the UK, like E-Commerce Show North and Supercharged Commerce, suggesting that retailers are clearly hungry to grow their retail tool kit.

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Mobile First for SEO (What you need to know)

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In 2018, Google's search index moved to a mobile-first approach. This means all search results, regardless of the device you're using, will be shaped by how well the mobile version of the website is performing.

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GDPR: Countdown to Compliance

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The General Data Protection Regulation (GDPR) comes into force across the EU on May 25th 2018. The intention is to “create a landscape of consistency”, providing individuals with more control over how organisations use their personal data and enhancing privacy as a human right.

As deadline day draws nearer, it's vital to ensure that you are fully informed and prepared for compliance. So here's a reminder of the important changes, what effect they will have and some unavoidable actions that we all must take. 

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