An effective digital strategy requires extensive planning and substancial input from stakeholders. But we appreciate that sometimes you just need to get started, especially when you're a Not-For-Profit with limited resource. So, here’s our quick-start digital strategy guide to begin your journey to digital excellence.
The Talk of Manchester (TOM) is dedicated to bringing businesses together in the North West. Offering networking opportunities across industries, they hope to encourage new contacts, new partnerships, and newfound knowledge. By running annual awards, TOM hope to recognise some of the industry-leading work that emanates from this great northern city.
Google has recently rolled out a new feature that allows users to add a 3rd title line and 2nd description to text ads. This feature will be available to use for all advertisers from the end of August 2018. The update will allow businesses to identify themselves effectively and test different combinations of ad copy, whilst leaving room for unique selling points in that make-or-break title space.
In the modern workplace, integrating your digital tools has become a necessity. Customer Relationship Management (CRM) systems, like Dynamics 365, provide a huge network of applications often used in isolation. But, like most things at CTI, we believe tools work best when they work together.
After growing to a £5M+ turnover in 2018, we have recently confirmed plans to invest £500k into enhancing our e-commerce offering. With significant e-commerce wins and success with Magento clients over the past year, the investment looks to grow and improve our e-commerce department and end-to-end service capabilities.
The age parameters of ‘Generation Z’ vary by source, but they are widely considered to be born between 1995 and 2012. This points to anyone aged between 6 and 23, accounting for the majority of current university starters. Whilst many universities are still catering to Millennials, it’s time to update marketing tactics to target the most relevant demographic.