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Essential SEO Tips for E-Commerce

SEO Digital Marketing e-commerce Google

Competition in online retail is fierce. With multiple retailers bidding on the same keywords, organic visibility can help you break through the noise. That's why harnessing organic search traffic is the foundation of a successful e-commerce website. When online shoppers are seeking something specific, it is vital that your products and services are readily visible to this target audience.

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Google Text Ad Limits: August 2018 Update

PPC Google Digital Marketing Full Service Update Release

Google has recently rolled out a new feature that allows users to add a 3rd title line and 2nd description to text ads. This feature will be available to use for all advertisers from the end of August 2018. The update will allow businesses to identify themselves effectively and test different combinations of ad copy, whilst leaving room for unique selling points in that make-or-break title space.

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How to Optimise your Google Shopping Ads

e-commerce PPC Advertising eBook Download Google

The Consumer Decision Journey is changing. As such, users’ expectations from search results have evolved, and marketers must adapt their adverts according to users’ new behaviours. Google is built to recognise intention and, as a result, it can offer smarter personalised search results, based on what Google knows users will like.

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Mobile First for SEO (What you need to know)

SEO UX Update Release Google Mobile-first eBook Download

In 2018, Google's search index moved to a mobile-first approach. This means all search results, regardless of the device you're using, will be shaped by how well the mobile version of the website is performing.

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What you need to know about Progressive Web Apps

Google Web Applications

I recently took part in a few days training at Google’s London Academy to learn more about the rapidly developing area of Progressive Web Apps (PWAs). PWAs are a collection of technologies being promoted by Google and adopted by more and more forward-thinking organisations.

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