<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=1114119085333160&amp;ev=PageView&amp;noscript=1">

How to Optimise your Google Shopping Ads

e-commerce Google PPC Advertising eBook Download

The Consumer Decision Journey is changing. As such, users’ expectations from search results have evolved, and marketers must adapt their adverts according to users’ new behaviours. Google is built to recognise intention and, as a result, it can offer smarter personalised search results, based on what Google knows users will like.

Read full story

Mobile First for SEO (What you need to know)

SEO UX Google Update Release Mobile-first eBook Download

Google's search index has recently moved to a mobile-first approach. This means all search results, regardless of the device you're using, will be shaped by how well the mobile version of the website is performing.

Read full story

What you need to know about Progressive Web Apps

Web Applications Google

I recently took part in a few days training at Google’s London Academy to learn more about the rapidly developing area of Progressive Web Apps (PWAs). PWAs are a collection of technologies being promoted by Google and adopted by more and more forward-thinking organisations.

Read full story