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Targeting Generation Z for Universities

Full Service Mobile-first Lead Generation Manchester CMS Websites Digital Marketing

The age parameters of ‘Generation Z’ vary by source, but they are widely considered to be born between 1995 and 2012. This points to anyone aged between 6 and 23, accounting for the majority of current university starters. Whilst many universities are still catering to Millennials, it’s time to update marketing tactics to target the most relevant demographic.

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Inspiration from #dotmailersummit 2018

Event Digital Marketing Advertising Lead Generation

The #dotmailersummit was back again for 2018, and it was bigger and better than ever before. With 1200 attendees, it was a packed day. Inspiration was a key theme, with many talks focused around the psychology of marketing and consumers. Here are our 4 biggest inspirational takeaways from the day:

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5 Lessons from #Supercommerce

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Supercharged Commerce was a half-day seminar, teaching retailers how to attract, convert and retain more customers than ever before. We’ve put together the top 5 biggest takeaways from the day. You can also watch most of the talks on Youtube. Subscribe to our email updates to find out about future events.

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SEO & PPC Training Day Takeaways

Event Manchester SEO PPC Training Day Lead Generation Advertising Youtube Content Marketing Digital Marketing

I attended the SEO and PPC training event at CTI digital. As a relative novice, I was eased into understanding the technical aspects, which underlie everyday tasks, that we take for granted. I was delighted to come away from the day having experienced several lightbulb moments.

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10 Reasons To Invest in your Twitter Presence

Digital Marketing Social Apps Lead Generation

Social media is far from just a means of young people keeping in touch with friends. It is a powerful digital marketing tool to engage with your users and improve customer experiences.

With 335 million monthly active users on Twitter (Satista, 2018), Twitter is an undeniably rich resource for your business. Whilst the service itself is free, it can take some time and effort to maximise Twitter’s potential. Here’s why you should take the time to invest:

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