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7 Step Improvements for Charity Websites to Increase Donations

Web Design UX Analytics Mobile-first Not-for-Profit

Making a donation is an emotional decision. A rise in charity fraud has lead to patrons demanding increased transparency. In particular on where their money is going and what challenges a charity is fighting against. Increase donations by ensuring that your website, most importantly your donation page, clearly states your core message - in plain, simple language.

To encourage donations, focus on answering potential-donors’ top questions and streamlining the donation process. Our design and UX experts have created this guide to best practices for charity websites. Learn how to optimise your donation page and improve your fundraising strategy.

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Foundations of UX: Remove friction points to purchase

Web Development UX e-commerce Mobile-first

User experience (UX) is best described as:

The process of enhancing customer satisfaction and loyalty by improving the usability, ease of use and pleasure provided in the interaction between the customer and the product.

Agility IM

 

‘Good’ UX will allow your customers to navigate easily through your online store or website, add products to their basket and proceed to checkout to purchase products or make a donation without friction. Optimising your UX in this way will improve your bottom line or your donation numbers, as you take away common online shopping frustrations.

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How to increase your Conversion Rates before Black Friday and Christmas Shopping Season

Web Design SEO UX e-commerce Black Friday Lead Generation Analytics Mobile-first Accessibility

The season between Black Friday weekend and New Year is a huge opportunity for commerce businesses to boost their performance and increase sales. Here are our top Conversion Rate Optimisation (CRO) tools to get the most out of the holiday season. 

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Black Friday: How to Avoid eCommerce Crashes

e-commerce Black Friday Mobile-first

Black Friday is a phenomenon from the USA that became part of the UK commerce calendar for the first time just a few years ago. Since then, the discount day has evolved to cover shallower offers over a longer period (often dubbed “Black Five-Days”).

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Targeting Generation Z for Universities

Digital Marketing CMS Websites Manchester Lead Generation Mobile-first Full Service

The age parameters of ‘Generation Z’ vary by source, but they are widely considered to be born between 1995 and 2012. This points to anyone aged between 6 and 23, accounting for the majority of current university starters. Whilst many universities are still catering to Millennials, it’s time to update marketing tactics to target the most relevant demographic.

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How to Design Mobile Sites with Users in Mind

Mobile Apps Web Design UX Mobile-first eBook Download

In the current digital climate, ever-increasing online presence has led users to expect an optimised experience from all devices. Users, developers and corporations alike are prioritising mobile, in order to increase their reach. As such, it is vital to design any new site or web presence with mobile user experience at the forefront.

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Mobile First for SEO (What you need to know)

SEO UX Google Update Release Mobile-first eBook Download

In 2018, Google's search index moved to a mobile-first approach. This means all search results, regardless of the device you're using, will be shaped by how well the mobile version of the website is performing.

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Six Tips to Gain More Email Clicks!

Digital Marketing Content Marketing Mobile-first

Email isn’t dead! But the days of sending out blast campaigns to your full contact list are long gone. Nowadays, email remains an important part of any marketing strategy, as boosting open rates and click through rates still require some effort.

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