Black Friday is a phenomenon from the USA that became part of the UK commerce calendar for the first time just a few years ago. Since then, the discount day has evolved to cover shallower offers over a longer period (often dubbed “Black Five-Days”).
The age parameters of ‘Generation Z’ vary by source, but they are widely considered to be born between 1995 and 2012. This points to anyone aged between 6 and 23, accounting for the majority of current university starters. Whilst many universities are still catering to Millennials, it’s time to update marketing tactics to target the most relevant demographic.
In the current digital climate, ever-increasing online presence has led users to expect an optimised experience from all devices. Users, developers and corporations alike are prioritising mobile, in order to increase their reach. As such, it is vital to design any new site or web presence with mobile user experience at the forefront.
In 2018, Google's search index moved to a mobile-first approach. This means all search results, regardless of the device you're using, will be shaped by how well the mobile version of the website is performing.
Email isn’t dead! But the days of sending out blast campaigns to your full contact list are long gone. Nowadays, email remains an important part of any marketing strategy, as boosting open rates and click through rates still require some effort.