Social media is far from just a means of young people keeping in touch with friends. It is a powerful digital marketing tool to engage with your users and improve customer experiences.
With 335 million monthly active users on Twitter (Satista, 2018), Twitter is an undeniably rich resource for your business. Whilst the service itself is free, it can take some time and effort to maximise Twitter’s potential. Here’s why you should take the time to invest: