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We're on the lookout for a Paid Media Executive, to join the growing marketing team at CTI Digital.

You will have the opportunity to manage and analyse campaigns for a varied range of clients. Reporting to the Advertising Manager, a Paid Media Executive will research, set up and optimise PPC campaigns across multiple platforms, to achieve maximum ROI.

Please note: we are only able to consider applications received before Sunday 15th September.


Find out more about what it's like to work at CTI in our careers brochure.

Careers Brochure


A Paid Media Executive will:

  • Assist with the creation, management and reporting of PPC accounts for our clients, with the Advertising Manager’s support.
  • Conduct keyword research, including traffic volumes and costs, to identify potential keywords.
  • Optimise PPC accounts through bid adjustments, search query reports and budget allocation, to maximise return on investment based on client KPIs.
  • Produce advert copy, and conduct A/B testing, ad reviews and landing page testing for CTR and conversion rate optimisation.
  • Perform daily budget management and campaign performance analysis. 
  • Monitor competitors’ pay per click campaigns and report on keywords being targeted elsewhere.
  • Use Google Analytics to gain insights on audiences, devices, seasonality and other areas.
  • Assist with strategy, forecasts and proposals for new and existing clients.
  • Analyse and interpret campaign data to create reports on campaign results, for senior management and clients.
  • Collaborate with designers, to produce creative assets for campaigns when needed.


Our ideal candidate will be:

  • Experienced within an agency setting, having managed multiple advertising accounts across Google, Bing, Facebook, Instagram and other social channels.
  • A clear communicator and comfortable in client-facing situations.
  • Experienced with managing pay per click campaigns for a variety of organisations (both eCommerce and Lead Generation).
  • Able to prove working knowledge of biddable media and social media platforms, including Google Ads, Bing & YouTube, Facebook, Instagram, Pinterest or Snapchat.
  • Up-to-date in their knowledge of Google Analytics and other common digital marketing software.
  • Able to provide actionable recommendations to drive ROI, based on robust numerical and data analysis skills.
  • A proficient user of Google Docs and MS Office, in particular spreadsheet-based applications.

Other desirable traits include:

  • Experience with different campaigns, including Search, Display, Shopping and Video.
  • Excellent people skills and the ability to assist in translating client briefs into results.
  • Demonstrable passion for all things digital and for keeping up with industry trends. 
  • Working knowledge of campaign tracking solutions and software.

We are looking for a candidate who is passionate, positive and confident, with great initiative and attention to detail. We do not work in isolation, rather in a supportive environment, focused on encouraging and learning from one another. At CTI, we actively listen to our staff, who are encouraged to help influence how our business evolves.


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What we offer in return:

Set in the heart of Manchester’s thriving Northern Quarter, CTI plays host to a purpose-built and flexible working environment. Take a look around our office on street view, or fly through the office in our video tour.



A Tour of The Manchester Head Office

We will be moving to a new office in late 2019. Located just around the corner, in Ancoats, our new HQ will have plenty of space for our growing team. We have designed the open-plan office to include break-out areas, an events space, state-of-the-art user testing facilities and, of course, a pool table and bar area at the heart of the operation.

Beyond the opportunity to work with a diverse range of reputable clients, as well as the benefits of being welcomed into our friendly and energetic team, we offer a generous package of company perks. After all, a positive working environment is a productive one and we always aim to bring out your best.

  • Highly Competitive Salary: With potential opportunities for progression and performance-related bonuses.
  • Personal Development: we offer a host of possibilities for personal development, from in-house training workshops, to conference and training opportunities.
  • Generous Holiday Allowance: enjoy 23 days holiday, plus 5 days over Christmas, and 8 Bank Holidays per year on top.
  • Work From Home Allowance:Need to escape the commute or take delivery of a new sofa? We appreciate that some days it can be more convenient to work from home, so we offer an allocation of days to allow for this.
  • Flexible Working Hours: we all work 7.5 hours per day, but team members can plan their schedule to suit them. Provided we can collaborate during the core office hours (10 am- 4.30 pm) then the rest is up to you.
  • Company-issued MacBook Pro: every employee is issued with a Macbook Pro, to tailor to their needs and preferences. The aim is to give every team member the freedom to work where they choose: at their own two-screen workstation, at a standing desk or in a private pod.
  • The chance to socialise and unwind: when you need to take a break, the office bar and games area is the CTI social hub.
  • And then… after successfully passing your probation at CTI, the benefits package gets a boost! Access to the company pension scheme, private healthcare, discounted rail commute and cycle to work programmes all ensure that you continue to be healthy and happy whilst working with us.


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