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A beginners' training day exploring Google Analytics and Reporting

This course is an introduction to Google Analytics for marketers or business managers who are looking to gain a better understanding of their marketing activities and improve their reporting. You will be able to enhance your ability to use Google Analytics, understand key metrics and how to analyse your data.

Not a newbie? View our dedicated Google Analytics intermediate training here.

Where? CTI Digital Offices, Manchester

When? 24th March, 9am - 1pm

Price? £200 + VAT

(We also offer group discounts if you want to send your whole team. For more information please contact t.eastwood@ctidigital.com)


The Google Analytics course provided by CTI Digital was very insightful. The trainers were knowledgable in this field of practice. I would definitely recommend this course for those wishing to develop their skills in Google Analytics.

Joseph Holt Pubs


Google Analytics is a powerful tool that holds valuable information about your business and its online performance. If you seeking to track your eCommerce store or improve your landing page traffic, Google Analytics is the tool for you.

We offer the chance to gain hands-on experience that enables you to understand how it can benefit your business and help you know your target audience behaviour.

You will receive training in areas such as:

  • An overview of your Google Analytics account
  • Analytics Configuration
  • An introduction into how Google Analytics tracking works
  • How to navigate your account
  • How to tag your marketing campaigns
  • Report Analysis and creating Custom Dashboards

Ultimately, after this course, you will be confident to make valuable actions from your data to improve your online performance.

After the Session

The training session will end at 1pm, but not before a chance to test your knowledge with a fastest-finger-first quiz. There will be prizes at stake, so make sure you’re paying attention! We’ll also provide a buffet lunch, presenting the perfect opportunity to network or ask our trainers for further advice. (If you have any dietary requirements, please let us know in advance.)




Why CTI?

Improve your skill set with our outcome-based learning

  • Learn from experienced trainers, who are able to breakdown complex topics into useful bite-size pieces.
  • Enjoy Q&As and quizzes, to help you learn actively.
  • Leave with a list of accessible tools to apply to your own website.
  • Receive a suggested plan of action tailored to your business.
  • Benefit from access to all training materials after the training to continue your learning.

Join us at our amazing training space

1st Floor, Express Networks 2, 3 George Leigh Street, Manchester M4 5DL

Set in the heart of Manchester’s thriving Ancoats, our training space is within a flexible, purpose-built digital office. 


Learn about our previous training days


You'll be situated within our auditorium on the 24th March. Covered in grass and containing comfy chairs, this creative environment is great for collaborative and interactive learning.


Great learning atmosphere!

Kacoo Fashion

Meet Your Experts

James Wilkinson, Marketing Director

James Training AR 2:1

James is a Chartered member of the CIM, Qualified Google Adwords Individual, and Google Analytics Certified. With 10 years of experience in digital marketing, James is has delivered numerous award-winning multi-channel campaigns for clients.

SEO plays an important part in each of the integrated marketing strategies that James oversees. James defines SEO roadmaps to incorporate strategy, content creation, and development resource.

His experience incorporates B2B and B2C eCommerce clients, as well as increasing visibility for Professional Services, Leisure industry and Charity clients. James has previously delivered search strategies and training for Manchester United Soccer Schools, Gatwick Airport, Jackson Lees, and Hill Dickinson. He has also worked with eCommerce brands including CPL, Little Greene Paint, Bodybuilding Warehouse, McGraw-Hill Education.



Interested in attending our Google Analytics Training Course? Register now! Or if you've got any questions, please complete our contact form.

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