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Achieving a 30% increase in visitors

We were tasked with the design and build of a brand new Magento platform to service the global e-commerce operations of UK based ‘Little Greene Paint Company’, an independent British paint manufacturer, committed to the socially and environmentally responsible production of premium decorative paints and wallpapers. With a primary e-commerce platform and a number of standalone websites, we needed to streamline its operations by reducing the amount of administration required to service multiple platforms, introduce a fresh and consistent look and feel, integrate the website to their in-house ERP system and add multi-language capabilities.

 

Little Greene Paint Company website

We are very pleased with the single platform solution provided by CTI Digital. It has enabled us to efficiently monitor all of our sites from one central location, whilst maintaining distinct local branding. The responsive design is particularly important for us, allowing our customers to easily browse and purchase products across mobile, tablet and desktop.
Andy Greenall - Design Manager, Little Greene Paint

27,000

product lines

sold through the website.

30%

increase

in visitors.

10%

reduction

in bounce rate.

10%

increase

in pages viewed per session.

Key Processes

Fully responsive

To provide an optimised browsing experience for all devices and ensure that Little Greene Paint Company is well positioned to capitalise on the ever-increasing quantity of m-commerce sales.

Magento Ecommerce

The new site was built using the latest established version of the Magento Community Edition platform, 1.8.

Data migration

A migration was performed using the Magento API to ensure that all products, customers and their order history would transfer efficiently to the new platform and no manual re-entry of data would be required.

Unique design

Our in-house creative team effectively translated Little Greene Paint Company’s branding into a striking, instantly recognisable final design.

System integration

An integration to Little Greene Paint Company’s in house ERP system was also implemented, to allow easy synchronisation of orders, price lists, samples and shipments from the website.


The Results

Little Greene Paint website

Now you’ve read how we did it, why not check out the results for yourself?

Visit Site

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