At CTI, fostering a culture of giving back is ingrained in our ethos. Recently, our Chief Commercial Officer, Matt Davies, dedicated his time to imparting his knowledge to eager minds at London South Bank University. The purpose was clear: to empower the next generation of marketing and creative talent and reinforce our commitment to social responsibility.
The lecture, titled "Brands and their evolving agency ecosystem," covered the intricacies of modern marketing. Matt talked about the dynamic landscape where brands navigate through a myriad of channels, emphasising the essential blend of technology, marketing, and creativity rooted in human understanding. He also discussed how agencies need to have a new set of skills and expertise to successfully deliver for brands.
His insights resonated with attendees, comprising business school and marketing students and apprentices from leading organisations like Unilever and Samsung.
Matt's expertise honed over 25 years, shone through as he bridged theory with real-world applications. In his fifth consecutive year lecturing at LSBU and drawing from a wealth of experience, he shared global case studies, bringing concepts to life, and showcasing innovative approaches that drive tangible results. His passion for nurturing young talent was evident as he talked about his rewarding experience engaging with students of all levels.
As an established senior leader in the digital sector, Matt's approach combines creative, martech, and media capabilities. At CTI, he leads the development and execution of growth strategies, steering Sales, Marketing, and Client Services teams toward delivering profitable outcomes for brands.
By investing time in the next generation of marketers, we not only shape future leaders but also contribute to the advancement of our industry as a whole. As Matt continues to inspire and impart knowledge, CTI remains on course in its mission to drive positive change and innovation within the marketing landscape.
