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Commerce Cheat Sheet: Add-ons and Secret Weapons to Increase Conversions

Magento e-commerce Black Friday Advertising Analytics

As the Black Friday and Christmas shopping season quickly approaches, ensure your commerce store is ready for the peak season rush. 

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How to increase your Conversion Rates before Black Friday and Christmas Shopping Season

Web Design SEO UX e-commerce Black Friday Lead Generation Analytics Mobile-first Accessibility

The season between Black Friday weekend and New Year is a huge opportunity for commerce businesses to boost their performance and increase sales. Here are our top Conversion Rate Optimisation (CRO) tools to get the most out of the holiday season. 

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Last Minute Black Friday Tips

Web Design e-commerce Black Friday Advertising

It's here! Black Friday spreads far beyond its 'Friday' namesake. With consumers expecting more from the annual discount period, here are our top tips for a successful sale:

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Black Friday: How to Avoid eCommerce Crashes

e-commerce Black Friday Mobile-first

Black Friday is a phenomenon from the USA that became part of the UK commerce calendar for the first time just a few years ago. Since then, the discount day has evolved to cover shallower offers over a longer period (often dubbed “Black Five-Days”).

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The Evolution of Black Friday

Digital Marketing e-commerce Black Friday

At Ecom Expo London 2017 Raja Ray, Director of Products and Solutions at Verifone, recalled that 5 years ago Black Friday was unknown in England. The first few years retailers were battered by unprecedented demand, leading to crashed websites and detrimental logistic failures. Since then businesses have become organised but still struggle from the headache of the unpredictability that is Black Friday.

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Ecommerce Expo London 2017

Digital Marketing e-commerce AI Black Friday Subscription Commerce

eCommerce Expo London is an exciting event showcasing the best of "the now, the new and the not yet of eCommerce technology". This year the expo was boasting new theatres including the Conversion Optimisation Theatre, Payment & Fulfilment Theatre, Customer Insights Theatre, and The Lab so we decided to travel down and join the eCommerce conversation in London.

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