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Black Friday 2017

Digital Marketing Black Friday

The evolution of Black Friday

At Ecom Expo London 2017 Raja Ray, Director of products and solutions at Verifone, recalled that 5 years ago Black Friday was unknown in England. The first few years retailers were battered by unprecedented demand, leading to crashed websites and detrimental logistic failures.

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Ecommerce Expo London 2017

Digital Marketing e-commerce AI Black Friday Subscription Commerce

eCommerce Expo London is an exciting event showcasing the best of "the now, the new and the not yet of eCommerce technology". This year the expo was boasting new theatres including the Conversion Optimisation Theatre, Payment & Fulfilment Theatre, Customer Insights Theatre, and The Lab so we decided to travel down and join the eCommerce conversation in London.

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