<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=1114119085333160&amp;ev=PageView&amp;noscript=1">

Advanced Paid Social Tactics you should be using right now

PPC Lead Generation Advertising

It’s important to consider the full customer journey when designing your digital advertising for Facebook, Twitter, Instagram and LinkedIn. Don’t just focus on pre-sales. Targeting an existing customer base gives you the opportunity to build loyalty and advocacy: turn buyers into promoters and your PPC investment will pay for itself! With that in mind, here are our best tactics to increase your return on investment with existing and new users on Facebook.

Read full story

Google Text Ad Limits: August 2018 Update

Digital Marketing Google PPC Update Release Full Service

Google has recently rolled out a new feature that allows users to add a 3rd title line and 2nd description to text ads. This feature will be available to use for all advertisers from the end of August 2018. The update will allow businesses to identify themselves effectively and test different combinations of ad copy, whilst leaving room for unique selling points in that make-or-break title space.

Read full story

How to Optimise your Google Shopping Ads

e-commerce Google PPC Advertising eBook Download

The Consumer Decision Journey is changing. As such, users’ expectations from search results have evolved, and marketers must adapt their adverts according to users’ new behaviours. Google is built to recognise intention and, as a result, it can offer smarter personalised search results, based on what Google knows users will like.

Read full story

5 Lessons from #Supercommerce

Digital Marketing Manchester Training Day Content Marketing PPC Lead Generation Advertising Youtube

Supercharged Commerce was a half-day seminar, teaching retailers how to attract, convert and retain more customers than ever before. We’ve put together the top 5 biggest takeaways from the day. You can also watch most of the talks on Youtube. Subscribe to our email updates to find out about future events.

Read full story

SEO & PPC Training Day Takeaways

Digital Marketing SEO Manchester Event Training Day Content Marketing PPC Lead Generation Advertising Youtube

Update: Pre-registration for 2019 is now open. Signup here.

 

I attended the SEO and PPC training event at CTI digital. As a relative novice, I was eased into understanding the technical aspects, which underlie everyday tasks, that we take for granted. I was delighted to come away from the day having experienced several lightbulb moments.

Read full story