Google has recently rolled out a new feature that allows users to add a 3rd title line and 2nd description to text ads. This feature will be available to use for all advertisers from the end of August 2018. The update will allow businesses to identify themselves effectively and test different combinations of ad copy, whilst leaving room for unique selling points in that make-or-break title space.
Google Text Ad Limits: August 2018 Update
23 August 2018, 12:08
PPC
Google
Digital Marketing
Full Service
Update Release
How to Optimise your Google Shopping Ads
1 June 2018, 10:45
e-commerce
PPC
Advertising
eBook Download
Google
The Consumer Decision Journey is changing. As such, users’ expectations from search results have evolved, and marketers must adapt their adverts according to users’ new behaviours. Google is built to recognise intention and, as a result, it can offer smarter personalised search results, based on what Google knows users will like.
5 Lessons from #Supercommerce
22 March 2018, 12:24
Content Marketing
Youtube
Advertising
Lead Generation
PPC
Training Day
Manchester
Digital Marketing
Supercharged Commerce was a half-day seminar, teaching retailers how to attract, convert and retain more customers than ever before. We’ve put together the top 5 biggest takeaways from the day. You can also watch most of the talks on Youtube. Subscribe to our email updates to find out about future events.
SEO & PPC Training Day Takeaways
13 March 2018, 16:23
Event
Manchester
SEO
PPC
Training Day
Lead Generation
Advertising
Youtube
Content Marketing
Digital Marketing
I attended the SEO and PPC training event at CTI digital. As a relative novice, I was eased into understanding the technical aspects, which underlie everyday tasks, that we take for granted. I was delighted to come away from the day having experienced several lightbulb moments.
