Recently, our very own Nina Mack from Worship Agency CRO spoke to the team over at Prolific North about the acquisition of her agency earlier in the year and how the company plans to continue to grow through into 2022.
See the article below:
Worship was acquired by CTI Digital in March this year, not long after Mosquito Digital became part of the CTI network. At the time, CTI’s Nick Rhind said “they fit in perfectly with our UX and strategy team”.
Speaking recently, the CRO agency’s MD and founder, Nina Mack, told Prolific North it’s been “really cool working with such a big team - because Worship's always been a small agency.” Now, as part of CTI, they collaborate with more than 200 professionals working across web design and development, solution implementation, hosting and more.
Joining CTI has helped Worship through giving them access to bigger clients, while existing clients of the CRO specialist can now take advantage of the portfolio of digital skills offered by the wider group.
“We're starting to introduce the Worship client base to the wider CTI team, so they can look at development, brand and marketing, and all of the many services that Worship has never offered.”
“We've got really good at working with those businesses,” said Nina, “because you have to work within compliance.” The goal is to improve the journeys of customers and improve the rate at which they engage, but “there’s only certain things you can say, testing is often slower because it has to go through a compliance team, and copy has to be checked.”
CRO and their financial services specialism did wonders for Worship. “If you're not a specialist when you're small, then you're going to struggle,” believes Mack.
“A lot of the CTI clients will have a continual enhancements budget & where CRO can help with that is to really help them prioritise what goes into those."
And now they’re well established in the CTI strategy team, Mack confirmed that they’re “definitely growing. Because CTI is such a big agency, we're tending to get into the bigger organisations... that's really nice, because we can do more for them.
To read more about Worships recent successes, diversity and skills in the digital sector, see Prolific Norths full piece on their website: