Empowering Al Rayan Bank with a future-ready digital infrastructure and enhanced user experience
Client overview
Al Rayan Bank, a prominent commercial bank in the UK, has been serving its customers with Sharia compliant financial services since its establishment in 2004. With a recent strategic shift towards commercial property finance and premier banking, the bank sought to realign its digital presence to reflect its changing business objectives.
The Challenge
Confronted with a dated website structure and the urgent need to upgrade to an up to date version of Drupal, Al Rayan Bank sought to enhance its user experience while making its product offerings more accessible and comprehensible. The bank required improved analytics capabilities and training for their in-house marketing team to harness the full potential of Google Analytics.
The Approach
Our team collaborated closely with the bank’s internal stakeholders to align our strategies with their long-term vision. We wanted not only to upgrade their technological capabilities but also to create a user-focused digital experience that reflected their commitment to customer service and innovation in the financial sector. This foundational insight guided our approach, ensuring that every element of the project was tailored to meet both immediate needs and future aspirations.
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Comprehensive website audit
We conducted a thorough audit of Al Rayan's existing website to identify risks and areas for enhancement before the upgrade. This allowed us to understand performance metrics and address vulnerabilities. -
Drupal upgrade
The transition to an updated Drupal version ensured compliance with modern security standards and accessibility requirements, safeguarding sensitive customer data and optimising the website for future enhancements. -
User experience restructuring
By simplifying the site’s navigation and reworking content layout, we aimed to create an intuitive journey for users, thereby improving engagement and conversion rates. -
Enhanced product selection
Enhanced product selection: We developed an innovative product selector tool, enabling users to find relevant financial products easily based on their preferences. -
Google Analytics 4 setup and training
We established a comprehensive GA4 environment to facilitate accurate tracking of user interactions and key metrics while training Al Rayan's marketing team to leverage this powerful tool effectively.
The Results
The thoughtful upgrades and user-centric enhancements we implemented have equipped Al Rayan to navigate the complexities of the financial landscape with agility and confidence. As a result, the bank is now positioned for both immediate success and sustainable growth.
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Future-ready infrastructure
Upgrading to an updated version of Drupal has future-proofed the bank’s digital presence, ensuring scalability and compliance with the latest security standards. -
Improved user engagement
The restructuring of the website has simplified navigation and introduced an intuitive product selection tool, resulting in higher engagement levels and improved customer interactions. -
Higher conversion rates
The user-centric design changes have directly contributed to an increase in conversion rates, allowing Al Rayan to serve customer needs and preferences better. -
Strengthened analytical capabilities
The implementation of Google Analytics 4 has empowered Al Rayan’s marketing team to make informed, data-driven decisions by facilitating accurate tracking of user interactions and key performance metrics. -
Enhanced team competency
The bespoke training provided on GA4 has equipped Al Rayan's internal teams with the skills necessary to effectively leverage analytics insights, optimising marketing strategies and overall business performance.
