Aman Resorts enhances online presence with a 36% revenue increase through digital optimisation
Client overview
Aman, owned by Vladislav Doronin, is a leader in the luxury resort sector, with a portfolio that includes 31 exquisite resorts, hotels, and private residences worldwide. Since opening its first resort in Phuket in 1988, Aman has committed itself to creating serene and immersive environments that harmonise with their natural surroundings.
The challenge
Aman faced the need to improve its existing Drupal website, which struggled with performance issues and inadequately showcased the luxurious nature of its resorts. The challenge was to enhance site speed, improve the user experience and ensure that the website effectively represents the brand's aesthetic excellence.
The approach
Our team diligently assessed the website's current state and identified opportunities for enhancement with a focus on functionality, visual appeal, and content management.
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Performance optimisation
Conducted a comprehensive health check to identify performance bottlenecks, followed by the application of best practices that led to significant enhancements in Google Pagespeed Insight scores and reduced page load times. -
Media-rich solutions
Focused on optimising rich media, including images and videos, to provide an immersive user experience without compromising the website's performance. -
Google Maps integration
Developed a customised Google Maps integration with branded styling and optimised marker clustering, allowing visitors to explore Aman's portfolio of resorts visually. -
Enhanced content management system
Provided a robust editorial experience that allowed Aman's content managers to efficiently control website content, with tools for managing images, SEO snippets, and brand compliance. -
Internationalisation
Implemented advanced tools that enabled users to view the website in English, Chinese, Japanese, and Arabic, ensuring a consistent and superior experience across multiple languages. -
Residences promotion
Created dedicated landing pages for the Residences, designed to highlight their unique offerings, thereby enhancing user engagement and information retention.
The results
By enhancing both performance and user experience, we achieved significant improvements that aligned with Aman's standards and contributed to their overall business objectives. These results elevated Aman's online presence and significantly enriched customer satisfaction and engagement levels.
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This substantial enhancement in site performance improved user experience, leading to faster load times and increased engagement.86%increase in Google Pagespeed scores
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The optimised digital presence translated directly into higher revenue, reflecting the effectiveness of our strategies in attracting and converting visitors.36%year-over-year revenue increase