Greater London Authority transforms digital engagement with a user-centric platform
Client overview
The Greater London Authority (GLA) is a key governmental body responsible for supporting the Mayor of London and the London Assembly. Aiming to provide effective public services, the GLA operates with a vision to keep Londoners informed and engaged.
Our work with the GLA has focused on transforming their digital engagement platform to enhance accessibility and usability for all London residents.
Our work with the GLA has focused on transforming their digital engagement platform to enhance accessibility and usability for all London residents.
The challenge
The GLA recognised the need to shift its digital presence from a static repository of information to a more interactive and user-focused platform.
Previously, their website struggled with fragmented content leading to confusion among users, a lack of engagement, which saw Londoners feeling disconnected from their local government, and inadequate responsiveness, particularly for mobile and tablet users, despite high traffic from these devices.
To effectively connect with over 8.63 million residents, the GLA needed a comprehensive solution to unify their digital presence, streamline content management, and improve user experience across their online platforms.
Previously, their website struggled with fragmented content leading to confusion among users, a lack of engagement, which saw Londoners feeling disconnected from their local government, and inadequate responsiveness, particularly for mobile and tablet users, despite high traffic from these devices.
To effectively connect with over 8.63 million residents, the GLA needed a comprehensive solution to unify their digital presence, streamline content management, and improve user experience across their online platforms.
“A vast improvement on its predecessor and the next Mayor and Assembly will have a robust, scalable platform from which to shout about their work”— MayorWatch
The approach
To achieve a modernised digital platform for the GLA, we implemented a strategic plan that included multiple key initiatives:
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Discovery phase
Our team conducted extensive research to understand the needs of Londoners. This included product familiarisation through onsite training, which provided valuable insights into effectively structuring the new site. -
Unified framework development
We created a bespoke Drupal framework designed to standardise branding and functionality across all digital properties. This framework reinforced a cohesive brand identity and streamlined website development processes. -
User research and persona development
By identifying user personas, we tailored the site to meet the different needs of its diverse audience, ensuring that all functionalities facilitated smooth navigation and engagement. -
Content migration strategy
A detailed content migration strategy was created to ensure all existing materials were transferred efficiently, maintaining the integrity and accessibility of information. -
Agile development methodology
Using Agile project management allowed us to incorporate feedback continually, ensuring that the platform remained aligned with user needs and expectations throughout the development process. -
Training and support
Extensive training was provided to GLA’s teams, equipping them with the skills required to manage the upgraded platform and maintain content efficiently.
The results
Greater London Authority’s new digital platform has led to outstanding outcomes, reflecting the success of our collaborative approach.
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Improved user engagement
The redesigned website creates a more interactive and engaging experience for Londoners, allowing them to access information and services easily. -
Increased accessibility
Clear navigation and a user-centric design has made the site more accessible to residents from various backgrounds and with differing needs. -
Enhanced brand cohesion
The implementation of a unified framework has strengthened GLA's brand identity across all digital touchpoints, fostering greater recognition and trust. -
Foundation for future growth
With a scalable and flexible platform, the GLA is well-prepared to adapt to changing needs and continue its mission of engaging Londoners effectively.