Delivering a high-performing, user-centric legal platform for Hill Dickinson with a 98% increase in organic traffic
Client overview
Hill Dickinson is an award-winning international commercial law firm, operating in eight cities across the UK, mainland Europe, and Asia. They offer a vast array of legal services aimed at businesses, organisations, and individuals alike.
We have worked with Hill Dickinson since 2016 on various projects, including website design and build, support, and our digital marketing services, enhancing their online presence and client engagement.
We have worked with Hill Dickinson since 2016 on various projects, including website design and build, support, and our digital marketing services, enhancing their online presence and client engagement.
The challenge
Hill Dickinson approached us at CTI Digital with a need to modernise their digital platform. Their existing website was outdated, lacked responsiveness, and failed to position them as thought leaders in the legal space.
They required a new site that would attract potential clients, enhance user experience across devices, and ultimately serve as a tool for business development and client retention. In addition to their new site, they also needed to improve their search engine visibility to ensure that their extensive range of services were easily discoverable by their target audience.
They required a new site that would attract potential clients, enhance user experience across devices, and ultimately serve as a tool for business development and client retention. In addition to their new site, they also needed to improve their search engine visibility to ensure that their extensive range of services were easily discoverable by their target audience.
The approach
Understanding Hill Dickinson’s unique position in the competitive legal sector, we knew that our approach needed to be both strategic and tailored. The goal was to create a comprehensive digital platform that not only looked modern and inviting but also functioned effectively to enhance user engagement and improve search engine visibility.
We took a holistic view, integrating with robust SEO strategies to ensure that the new site would serve as a true reflection of Hill Dickinson’s expertise and commitment to their clients. The following key highlights outline our targeted strategy for this project:
We took a holistic view, integrating with robust SEO strategies to ensure that the new site would serve as a true reflection of Hill Dickinson’s expertise and commitment to their clients. The following key highlights outline our targeted strategy for this project:
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Simplified navigation:
We implemented an intuitive navigation system that allows users to filter information by People, Sectors, or Services. This streamlined user journey helps visitors find what they need without unnecessary complexity. -
'Our People' search function:
We developed a robust search tool to assist clients in locating the right legal representative based on name, expertise, location, or position. This reduced the time taken to connect with the most relevant professional. -
Flexible, component-based CMS:
We utilised Drupal as the content management system, providing Hill Dickinson with a user-friendly platform that allows them to manage and update their content easily. They can upload and refresh materials in various formats, including text, images, and videos without technical hurdles. -
Interlinking content:
To facilitate easier navigation throughout the extensive content library, we ensured that all resources were interlinked, allowing users to access relevant information from multiple angles without roadblocks. -
Events showcase:
We created an engaging events section that can be viewed in both list and calendar formats, allowing users to easily find and book events. -
SEO integration from the outset:
We involved our SEO specialists from the project's inception to guarantee optimised visibility. This included conducting a thorough audit of the existing site, backlink analysis, and adjusting metadata for key search terms to enhance organic reach.
The results
The revitalised Hill Dickinson website has delivered substantial benefits, enhancing both user experience and online visibility. By focusing on modern design and effective SEO strategies, we ensured that the new platform meets the needs of users and positions the firm prominently within the competitive legal market. The results reflect a significant leap in organic traffic and client engagement, which are critical for business development in the legal sector.
A year post-launch, we achieved remarkable outcomes:
A year post-launch, we achieved remarkable outcomes:
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Uplift in organic users
98%increase -
Keyword increase significantly enhanced visibility online.3,600high-ranking keywords
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Uplift in organic visits to the site.93%increase