Little Greene paints a picture with 232% revenue growth following digital transformation

Data & analytics
SEO
Email marketing
Paid media
Social media & influencer
Digital strategy

Client overview

Little Greene needed to transform their digital presence to match their offline success. As an independent luxury paint and wallpaper manufacturer, they required a complete platform migration and digital strategy overhaul.

Our comprehensive approach included migrating from their outdated commerce platform to Adobe Commerce, implementing technical SEO best practices, and developing targeted digital marketing campaigns across multiple channels. We also established GDPR compliance through a Consent Management Platform and migrated them to Google Analytics 4 for enhanced data insights.
“CTI Digital has been crucial to our online business. Based on the fantastic results we have seen, we are now working with them across marketing and website development for one of our other brands.”
— Ruth Mottershead, Marketing Director at Little Greene

The Approach

To support Little Greene’s transformation, we implemented a comprehensive strategy that included various key initiatives:

  • Content development

    We collaborated closely with Little Greene's in-house content team to develop creative briefs and conduct research. The team produced valuable content that we then optimised for search visibility and engagement, allowing Little Greene to rank highly for important terms such as "paint" and "wallpaper."

  • Technical SEO

    Our technical SEO efforts involved establishing best practices during the Adobe Commerce build, improving crawlability and indexability, and ensuring that the site was optimally structured. We worked to enhance user experience and maintain high search rankings.

  • Digital marketing strategies

    Implemented targeted campaigns across paid search, social media, influencer marketing, and email marketing. Regular meetings across these teams ensured all efforts were aligned, maximising their impact.

  • GA4 eCommerce setup & migration

    We migrated Little Greene to Google Analytics 4, enhancing their analytical capabilities and providing deeper insights into user behaviour, thus fostering data-driven decision-making.

  • Consent Management Platform implementation

    We introduced a CMP to ensure compliance with GDPR regulations, helping Little Greene manage user consents transparently and effectively.

  • Ongoing performance improvement

    A strategy for continual analysis and refinement was established, allowing us to adapt our approach based on performance metrics and user feedback.

The Results

Little Greene’s successful transformation showcases how a strategic and collaborative approach can lead to significant growth and improved connectivity with their customer base.

This increase of their digital presence positions them as a formidable player in the luxury paint and wallpaper market, setting the stage for future innovation and success.

The digital transformation of Little Greene has delivered remarkable and impactful outcomes, including:
  • The innovative digital strategies implemented have significantly enhanced online sales, dramatically boosting overall financial performance.
    232%
    increase in revenue
  • Targeted efforts in SEO have successfully attracted more visitors to the website, driving higher levels of engagement.
    36%
    increase in organic page views
  • Creative and engaging content has captivated audiences, leading to substantial visibility across social media platforms.
    5.3m
    video views on TikTok
  • Personalisation and tailored content marketing efforts have strengthened connections with the audience, fostering loyalty and trust.
    10.2%
    increase in user engagement

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