McGraw Hill Education achieves 399% increase in monthly revenue with eCommerce solution
Client overview
Founded in 1888, McGraw Hill Education is a leading global educational publisher with over sixty thousand titles spanning pre-k to postgraduate programmes, available in more than fifty languages.
We’re dedicated to working with McGraw Hill to enhance their mission of delivering high-quality educational content. Together, we leverage innovative technology and strategic solutions to improve their eCommerce capabilities, streamline operations, and better serve their global customer base.
We’re dedicated to working with McGraw Hill to enhance their mission of delivering high-quality educational content. Together, we leverage innovative technology and strategic solutions to improve their eCommerce capabilities, streamline operations, and better serve their global customer base.
The challenge
As a global retailer, McGraw Hill Education faced challenges in managing multiple eCommerce websites, leading to cumbersome and costly content management and product launches. This fragmentation limited their ability to swiftly respond to market changes.
To remain competitive, McGraw Hill needed a unified retail platform that could reduce total ownership costs by consolidating multiple websites, facilitate easy rollouts into new regions and implement a responsive design for mobile and tablet devices. They also needed to be able to automate existing back office systems and support global scalability.
Addressing these challenges was critical for enhancing operational efficiency and improving market responsiveness.
To remain competitive, McGraw Hill needed a unified retail platform that could reduce total ownership costs by consolidating multiple websites, facilitate easy rollouts into new regions and implement a responsive design for mobile and tablet devices. They also needed to be able to automate existing back office systems and support global scalability.
Addressing these challenges was critical for enhancing operational efficiency and improving market responsiveness.
The approach
To meet McGraw Hill Education's challenges, we designed a comprehensive solution centred around Adobe Commerce. Key initiatives included:
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Website consolidation:
We created a unified platform with a single codebase and centralised administration, enabling localised browsing experiences tailored to user locations. -
Language localisation:
A consolidated language pack was developed, supporting initial translations in English, Spanish, and Mexican Spanish, with more languages to follow. -
Payment localisation:
The platform was configured to accommodate multiple currencies and payment options, ensuring flexibility based on geographical region. -
Support for multiple product types:
The new site supports diverse formats, including print and digital, with an intuitive product selector for customers. -
Bespoke API integration:
Custom integrations streamlined order and inventory management, minimising manual processes across over sixty thousand SKUs. -
Enterprise-level search:
We implemented advanced search capabilities using Apache SOLR, facilitating quick and accurate product discovery. -
Scalable cloud hosting:
Hosted on Amazon Elastic Cloud, the infrastructure automatically adjusts resources according to demand, ensuring reliability during peak periods.
The results
McGraw Hill Education has successfully transformed its eCommerce operations with significant outcomes. This robust platform positions McGraw Hill to thrive in the competitive global education market, enabling quick adaptation to changes and enhancing the overall user experience.
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Visitor engagement:
The new website attracted 250,000 visitors within the first four months of trading. -
Sales growth:
The platform achieved 150% more than the first-quarter sales target, showcasing its effectiveness in driving revenue. -
Increased revenue:
Monthly revenue in Australia skyrocketed, highlighting the platform's ability to penetrate new markets effectively. -
Cost reduction:
By consolidating multiple platforms, McGraw Hill significantly reduced its total cost of ownership, streamlining content management and reducing operational expenses.
