Generative Engine Optimisation
Get your brand and products mentioned and cited across AI search. From LLM-powered answer engines such as ChatGPT to Google’s increasingly prevalent AI Overviews.
How we approach GEO for your brand
Optimising for AI builds on much of search best practice around site performance, markup and metadata, content and channel strategy, and PR. A cross-channel, multi-modal strategy – including social, video, reviews, affiliates and forums – will help you influence how your brand is mentioned and cited in AI search.
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Evolving your SEO strategy
Sticking to human-first content principles, we’ll layer on the strategy, gap analysis and content design needed to optimise for LLMs.
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Enhancing topical authority
Consumers are turning to AI search for complex queries and product comparison. We craft connected content to build your topical authority.
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Creating machine- and human readable content
With clear language, structure and semantic cues, we create user-friendly content that AI likes to recommend, on top of good technical foundations.
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Building your brand/product entity
We’ll look at how your brand is being talked about across the web, how consistent this information is, how positive the sentiment, and how it tallies with entities in your own content.
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Tracking AI share of voice
Mention-gap analysis helps define missed opportunities and competitor positioning across the customer journey. We’ll identify prominent sources for AI mentions, track referral traffic and CTR.
Our GEO services
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Content audits & optimisation
How clearly does your content answer user questions? We’ll audit for breadth, structure, semantic cues, readability and crawlability – with the aim of matching content to long-tail user intent and query fan-out.
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Technical SEO/GEO review
Those evergreen essentials such as schema markup, crawlability, site structure and fixing broken links are as valid as ever. Our technical SEO audit will triage existing issues.
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Content strategy consulting
Understanding how content strategy dovetails with information architecture is key to a successful content hub approach, with key landing pages supported by supplementary content. Our approach is grounded in helpful content (EEAT) principles.
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GEO reporting
AI visibility reporting including mention and citation benchmarks. We’ll audit how your brand is being discussed in Al results compared to your competitors.
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Multi-modal content review
From YouTube to Reddit, we’ll target the media that’s influencing AI search beyond your website.
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Digital PR & brand building
Strategising for trustworthy third-party signals, community engagement and mentions in industry publications – we’ll build on the link building and digital PR that’s already a part of best practice SEO.
— Sacha Crowther Head of Content“Seventy percent of prompts are totally unique. So we're already working with a little bit of a different playing field. GEO is about being an authority on an entire topic rather than owning an individual keyword. You need to own the conversation on your website with quite classic approaches like creating content hubs. But then you also need to think about being associated with that topic beyond your own website. How are people engaging with your brand on forums, on UGC sites?”