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GEO Checklist for marketers

An AI SEO to-do list for marketers.

What's inside?

Every brand, product and category has its quirks. Your positioning, and your instincts as a brand marketer and manager, will shape how you respond to this new world of visibility via AI summarisation.

With that in mind, this checklist is not intended to be exhaustive, nor does every item on the list apply exclusively to AI-powered search. It includes:

  • Content tactics

    Mainly for writers, editors and CMS wranglers. These tips are about on-page changes you can make in fairly short order.

  • Metrics & insight

    Suggestions for what to track. This may require SEO tools beyond your web analytics platform. But there’s still much to be gained from more manual research.

  • Content strategy

    Advice for those determining what to create and how it should be distributed. There’s increasingly a crossover with PR and social strategy here.

Don't know where to start with GEO?

There’s a lot of advice out there about AI SEO. But, it almost goes without saying that, like SEO, optimising for AI search is not always an exact science – it requires research and experience. At CTI we help brands:

  • Evolve content strategy
  • Enhance brand authority
  • Build brand/product entities
  • Track the metrics that matter
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