Download now
The GEO Mindset Shift
An introduction to AI search for marketers
What's inside?
We take a balanced view and set out how search and user behaviour is changing, and what marketers should do about it.
-
An overview of the AI search landscape
We look at how Google's AI Overviews and AI assistants such as ChatGPT are impacting the buying journey and clicks to websites.
-
5 Mindset shifts for marketers
How should marketers adapt their strategy and execution? We identify five key shifts for search marketers in a world of AI summaries.
-
Tactical tips
What can marketers do today to make their contact more visible? We offer some plain-speaking advice.
Want advice on your GEO strategy?
Get your brand and products mentioned and cited across AI search. From LLM-powered answer engines such as ChatGPT to Google’s increasingly prevalent AI Overviews.
- Evolve your SEO strategy
- Enhance topical authority
- Create machine- and human readable content
- Build your brand/product entity
- Track AI share of voice
