Pathfinder
A workshop approach designed to set the direction of your digital strategy.
Setting your strategic direction
Pathfinder has been specifically designed as an investment from CTI Digital for ambitious executives and decision-makers in large and growing organisations.
Each program and project we undertake is completely bespoke to the specific needs of our clients. We use Pathfinder to set the direction at the beginning of our consultative process, before anybody sets out towards new products or platforms.
Walking new paths – what to expect from your workshop
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Pre-share playback
Summarised playback of the story so far. We set out our perspective based on the information shared by you ahead of the workshop.
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Futurespective
An interactive exercise focusing on goal setting, key measures, risks, accelerators and decelerators.
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Key metric prioritisation
A matrix session to map and agree the priority of your key business metrics.
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Problem statement, opportunity mapping & prioritisation
We break down of all known problem statements and user value opportunities before, prioritise them based on the objective and vision.
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Removing the guesswork
We’ll have the opportunity to work collaboratively with you to really shape our engagements, taking the guesswork and assumptions out of the process - and setting our teams up for success.
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Building collective confidence
Pathfinder builds collective confidence in our relationship and approach, allowing us to kick-start work in the most seamless way possible.
“We never just give you a list of services and ask what you want”
— Nick Richardson Head of Strategy, CTI Digital“Every client business is different, and we’re set up to provide the breadth and depth of services you need.”
Starting out – the pathfinder outputs you'll take away with you
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Your Future. Aligned.
A fully aligned strategic landscape with a defined view of your strategic goal, critical risks, accelerators, and decelerators to avoid future misalignment and to focus entirely on value.
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Your Strategy. Defined.
A clear set of objectives and key metrics with a laser focus on the indicators that most directly predict progress toward your objectives; ensuring maximum alignment and to focus effort on the fewest, most impactful performance indicators.
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Your Backlog. Refined.
A fully prioritised breakdown of your currently known problem statements and value opportunities, ranked by strategic impact. This defines your 'runway' and confirms the #1 priority for us to investigate first in a future Discovery.