Mind operates as a leading mental health charity, offering support to over 400,000 individuals across England and Wales through a network of 110 local Minds.

With an annual reach of over 20 million for its mental health resources and 1.57 million employees benefiting from its well-being programmes, Mind is committed to improving mental health services and raising awareness. 

Mind recognised the need to enhance their digital presence to better serve their communities. Their existing Umbraco website required an upgrade due to outdated functionalities that limited their ability to effectively engage users and provide essential information. The charity aimed to create a more robust digital platform to streamline operations and enhance accessibility to mental health resources.

Additionally, Mind sought a technical partner to assist their digital team in driving website initiatives through a comprehensive digital strategy that would include user research and user experience design. Addressing these areas would not only improve user engagement but also support the charity’s mission of providing vital mental health services to those in need.

To improve Mind's digital platform and foster greater user engagement, we implemented a structured strategy designed to address their specific needs and challenges:

Discovery phase: The existing Umbraco content, operational processes, and security measures were thoroughly evaluated. This analysis helped identify necessary improvements and outlined the steps for a successful upgrade.

Architectural planning: A high-level architecture plan was created to define the structure of the upgraded website, documenting custom development and integration requirements to ensure a seamless transition.

Content migration strategy: We developed a detailed plan for migrating existing content to the new platform, aiming to minimise risks and ensure all information was transferred without disruption.

User training: Extensive training sessions were conducted for Mind's content editors and administrators, equipping them with the knowledge needed to manage the upgraded Umbraco system effectively. This empowerment allowed for independent operations and quicker responses to changes.

Ongoing support and hosting: After launching the upgraded platform, we provided continuous support and a reliable hosting environment, ensuring optimal performance and safeguarding against potential disruptions.

This tailored approach resulted in a cohesive, modern digital platform that effectively serves Mind's mission to champion mental health support and engage communities across their network.