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We are delighted to announce that we have been shortlisted for our continuing work with High Street TV, in the ‘Best B2C Project’ category at the Big Chip Awards 2018.

High Street TV came to CTI as they were keen to modernise their existing commerce platform. They wanted to take advantage of changing consumer behaviour and drive a higher number of conversions, so we modernised the existing Magento Commerce site, providing additional features to answer to their key commercial objectives. By simplifying business processes and optimising front-end consumer services, High Street TV’s new website offers thousands of purchase opportunities. This process required a huge quantity of data to be migrated before developing and crafting a new, optimised site.

 

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We have been extremely pleased with the success of the High Street TV project, and the client is now celebrating fantastic results: 62% increase in mobile revenue and 186% increase in mobile users! We continue to host and support the site after nurturing a positive working relationship with the team at High Street TV.

Proud of our Manchester roots, we service national and international clients from our position in the thriving Northern Quarter. As such, we perfectly suit the Big Chip Awards, which are run by Manchester Digital, a trade association who aim to celebrate the lively digital scene in the North of England. The annual celebration marks the longest running digital industry awards in the UK and the largest of their kind outside of the capital. Finalists will come together for the winning announcements at the Big Chip ceremony in Manchester on July 4th.  

Beyond Big Chip, we were recently recognised by The Drum Search Awards for our stand-out work. As finalists in the SEO ‘Best Professional Services Campaign’ and ‘Best Charity/ Not for Profit Campaign’ categories, we have proven how we successfully balance a wide range of concurrent projects for clients of all sizes and industries.

High-profile acknowledgements from these digital awards recognise our work amongst the industry’s best. The variety of category nominations are also testament to the range of services and expertise that CTI are able to offer, across all sectors. To be shortlisted is a huge achievement and we have our fingers crossed for the final Big Chip announcements.

 


 

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About the author

Sacha Crowther
Sacha Crowther
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Sacha is our in-house wordsmith, tasked with all aspects of content marketing. She researches and delivers content, ensuring a cohesive tone of voice across long-form articles, email and social media campaigns. Collaborating with the SEO team, she creates content strategies to target specific topics, keywords and user journeys. With an MA in English Literature, she brings a wealth of grammatical training and experience to the Marketing team.

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