ChatGPT Ads

Be discovered. Put your brand at the heart of LLM answers.

Consumer behaviour is changing; your paid media needs to adapt

ChatGPT has grown to 900 million weekly users as natural language queries and answer engine usage have changed the shape of the purchase funnel. We’ll help you set your paid strategy for this maturing channel.

Talk to our platform experts

“ChatGPT Ads offer a massive first-mover advantage to literally be the answer inside these conversations.”

— Nick Giles Head of Performance Marketing, CTI Digital

The ChatGPT ad formats

The modern customer journey is no longer a straight line from a SERP to a checkout page. People are using ChatGPT for extensive research and product comparison. LLMs are actively shaping how brands get discovered in this new "agentic era."

Right now, at CTI Digital we see a significant opportunity for brands to be the answer within ChatGPT using the following sponsored result formats, shown to logged-in adults on ChatGPT’s Free and Go tiers.

  • Sponsored Answer Cards

    Sitting below the AI-generated answers, this ad is matched to the context of the user's conversation and intent.

  • Product Spotlight Ads

    OpenAI's Shopping-style ad placement. Available to advertisers with a product feed of minimum 1,000 SKUs.

  • Contextual Sidebar Ads

    Placements in a dedicated panel on the right hand side of AI-generated answers.

Our expertise as a first mover with ChatGPT

We've cut our teeth with Ads Manager

At CTI Digital, we’ve been running ChatGPT Ads campaigns for clients since the platform was in beta in the UK (then through a launch partner) and, more recently, directly via the Ads Manager platform opened in June 2026.

That means we’ve cut our teeth with OpenAI ads in retail and ecommerce, travel and leisure, and professional services sectors.

Early results from our Reach campaigns have been positive for CPM, and proved most effective when using answer-led creatives. We continue to grow our data set for commercial and conversion-focused campaigns, and deepen our understanding of the strengths and limitations of this rapidly scaling ads platform.

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How we help you get started

  • Account creation

    We will guide you through account creation and help you set your strategy within a cross-channel media plan.

  • Campaign management

    From audiences and forecasting to approvals, launch and reporting. Our performance team draws on expertise from years of paid search and social management.

  • Creative production

    With both in-house and AI studios, our internal design teams mean we’re equipped to provide as little or as much creative direction as you need.

Why get started today with ChatGPT Ads?

  • AI era
    Be an early mover in the AI era. In the new world of brand visibility, LLM-generated answers are a central part of media strategy.
  • 14 days
    We'll help you set up an Ads account and a test-and-learn strategy for ChatGPT ads in just two weeks. Get in touch today to register your interest.
  • 900M
    With weekly active users closing in on one billion, ChatGPT has the scale to impact all stages of the funnel. Start scaling your growth efforts through AI platforms.

Register your interest in ChatGPT Ads management

Fill in the form below and our paid media team of experts will get in touch to discuss what your campaigns could look like.

Why CTI Digital for performance marketing?

  1. Sector experience

    At CTI we've been taking care of performance marketing for businesses in B2B, Retail, Education, Travel & Leisure, Healthcare, Charity, and more. As a full-service agency, we integrate our approach with colleagues in Social, UX, Build and CRM.

  2. Innovation backed

    We build AI tools in-house that help our performance marketing team analyse results and plan spend.

  3. Speed to scale

    Our nimble team is raring to go. From early experience with the beta platform to managing self-serve campaigns in Ads Manager, we have the experience to help.

ChatGPT Ads: FAQs

<p>&nbsp;Yes: min of 1,000, max of 2M</p>
<p>Yes (if conversion tracking is configured)</p>
<p>Sponsored Answer Cards, Product Spotlight Ads (feed), and Sidebar Ads.</p>

Latest insight

Early findings from our ChatGPT Ads campaigns for clients

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June in AI search: Key updates from Google and OpenAI

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Watch: How to optimise paid media for the agentic era

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Register your interest in ChatGPT Ads

We'll talk you through your options for setup and strategy.

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