Paid Social
Social ad campaigns engineered for commercial growth and brand advocacy. Across Meta, TikTok, LinkedIn and Pinterest.
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Why choose CTI Digital for paid social?
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Strategy and specialism
A mix of senior strategists and platform specialists bring storytelling and campaign nous, as well as details-oriented ad platform management.
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Creative expertise
From static ads to video and animation, including photo and AI studio capability and robust creative analysis.
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Ecommerce experience
Including complex feed management, landing page optimisation and wider AI visibility.
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Proprietary AI tools
Designed for efficient account management and reporting.
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UGC capability
Optional user-generated content production packages, from creator search and partnerships to editing and promotion.
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Sector focus
Longstanding expertise in driving social conversion within high-competition industry verticals (including leisure & tourism, retail & ecommerce, and professional services).
Platforms we love working with
How we help your business grow with social advertising
ROI-focused paid social campaigns
We know your most pressing question is often, “what’s the ROI?” That’s why we forecast performance based on multiple data sources and map out a clear plan for distribution and growth.
Full-funnel media planning
Your social ads are part of a wider brand discovery story. We manage campaigns that move the needle, from awareness to conversion, whatever the platform and whatever the conversion goal. Whether you’re driving brand salience or social commerce, we know that incremental revenue is the name of the game.
Data & AI optimisation
From understanding social search and AI visibility to leveraging first-party data in your Meta Ads activation – our in-house data and innovation teams ensure we have the tools to optimise for efficiency and effectiveness.
Our paid social expertise
Meta Ads Manager and Advantage +
Our team manages end-to-end campaign creation in Meta Ads Manager, including audiences, bidding, reporting and the conversions API. We deliver high-impact creative to engaged audiences across Facebook and Instagram, including Reels and Stories formats.
By using the Advantage+ AI suite, we maximise performance for sales, leads and app campaigns, as well as catalogue ads that drive conversion of the most relevant products for your audience.
Social advertising for the AI era
Social advertising has moved beyond reactive bidding. AI-powered campaigns now deliver an average ROI of 318%, a 27% improvement over the 2025 baseline (Nielsen Cross-Industry Study 2026).
Across all our paid media activity at CTI, we’re keeping pace with AI and its use both by consumers for product and information discovery, and by advertising platforms to improve ROAS.
In this new world of brand discovery, we synchronise social storytelling with intent-based search. And we ensure that real-time creative personalisation and predictive audience segmentation tools are utilised across our paid social ads.
As Meta and other social media companies pioneer machine learning systems for optimisation, recommendation and creative, our innovation and tech teams at CTI keep us ahead of the game.
Creative at the heart of effectiveness
Studies indicate that creative is responsible for over 50% of campaign performance. At CTI, our combination of AI-powered creative analysis and studio production means we can generate brand and product assets that power your success.
Our design team creates scroll-stopping creatives, from static to interactive, tailored to each social platform and built to convert.
Case studies and testimonials
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6ad platforms -
108live campaigns
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250+social ads
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30xROAS
“CTI Digital has been crucial to our online business. Based on the fantastic results we have seen, we are now working with them across marketing and website development for one of our other brands.”
— Ruth Mottershead Marketing Director, Little Greene
