Paid Search
Get your brand discovered through targeted ad spend.
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Why choose CTI Digital for paid search?
1. Sector focus
Exceptional performance in high-competition industry verticals (including leisure & tourism, retail & ecommerce, and professional services).
2. Complexity simplified
Experience in tackling complex setups such as large product feeds, vital for AI visibility.
3. Strategy + specialism
A mix of senior strategists, specialists and creative experts bringing clarity and details-oriented campaign management.
4. Proprietary tech
A combination of proprietary tools such as Ad Analyst and Product Maxer, with market-leading AI tools and talent.
How we help your business grow with smart PPC management
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Driving commercial growth
Our strategic audience and campaign selection means we help you reach new audiences and capitalise on existing ones. With bespoke messaging for all customer stages from discovery to purchase.
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Tackling rising customer acquisition costs
By improving existing campaigns, reviewing ad creatives and diversifying formats, we aim to reduce CPA.
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Implementing AI for performance optimisation
Our AI-driven strategies deliver tangible outcomes, from AI Max campaigns to our own proprietary tool for segmenting Shopping feeds.
Our Google Ads expertise
Performance Max and AI Max
Put your ads where they are most likely to convert. PMax campaigns allow for the management of Google Ads inventory through a single, goal-driven setup.
With our experience with the Ads platform, we help advertisers to optimise their assets, reach audiences across multiple channels (from Search to Shopping to YouTube to Gmail), and get the most from Smart Bidding through first-party data and custom audiences.
The AI Max suite of targeting and creative features also allows for search term expansion, AI-driven creative assembly, intent modelling and asset testing.
Feed management and Shopping campaigns
Our experience with a portfolio of ecommerce clients means we’re experts in Merchant Center and product feed management.
If you’re a business selling online, we’ll help you make sure your product listings are powering your Google Shopping campaigns. We even built our own tech, Product Maxer, to improve return on spend through more effective product segmentation.
Extensive experience with
A strategic approach for the agentic era
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Helping brands adapt now
The future of search advertising is already here and it represents a significant opportunity. Brands that have adapted early are already claiming a strategic advantage by embracing AI for discovery and engagement.
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Moving from keywords towards intent-based matching
Search query length is increasing as shoppers use natural language, meaning ad strategy and product feeds need to adapt. We help brands do just that.
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Optimising for brand visibility
Searches are longer, with more complex user journeys. Having visibility in AI Search is now essential for brands to scale the paid media mix. Understanding how to do this becomes critical for success.
Utilising proprietary tech from the CTI Digital innovation team
Product Maxer: Improving ROAS through product segmentation
In many cases, 80% of conversions in Google Shopping Ads are driven by 10% of products. We built Product Maxer to as a strategic layer on top of smart bidding, effectively forcing the algorithm to start scaling these top products and controlling spend on low ROI/margin products. The tool automatically labels all products into different categories by 30-day ROAS, then segments Google Ads campaigns accordingly.
Maxer can be configured for your unique business requirements and customised for click thresholds. Works alongside other feed management tools.
Ads Analyst: Automating campaign analysis to save your time
Ads Analyst connects to a Google Ads account and analyses campaign performance over the last week vs. the previous period.
Insights are delivered to Gmail or Slack, with the tool flagging concerns and providing new strategic recommendations as it learns.
As well as giving our specialists time back to focus on growing your campaigns, it also acts as another set of eyes on client accounts.
Case studies and testimonials
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20%revenue increase YoY -
18%above ROAS targets
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22%reduction in CPA
“It has been a great experience working with CTI. Our online sales have gone from strength to strength, thanks largely to CTI's excellent work on SEO and paid ads. The team has been super to work with. Always available, quick to respond and proactive in their approach. I have particularly appreciated their can-do attitude to dealing with challenges.”
— Steve McNamara eCommerce Manager, Little Greene
