Proprietary tech for paid media
Unlike agencies that rely solely on third-party software, we build our own.
How we grow revenue through innovation
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Proprietary tech
We’ve evolved our approach beyond standard ad buying. We ensure our campaigns benefit not just from platform expertise, but also from in-house creative production and our own bespoke tools for paid media management.
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Market-leading AI tools and talent
Our AI-driven strategies deliver tangible outcomes. From AI Max campaigns to automated reporting and our own proprietary tech for segmenting Shopping feeds – we’re implementing AI for performance optimisation.
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Navigating complexity
In an era of AI, privacy shifts, and data regulation, we aren't just managers; we’re problem solvers who turn technical hurdles into competitive advantages. We can help get the detail right, from product feed optimisation to PPC AI agent workflows.
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Platform excellence
The foundation of our innovation work is always our experience in platform management. We’ll ensure your first party data and feed engineering will support your growth.
Selected tech from the CTI Digital innovation team
Product Maxer: Improving ROAS through product segmentation
In many cases, 80% of conversions in Google Shopping Ads are driven by 10% of products.
We built Product Maxer to as a strategic layer on top of smart bidding, effectively forcing the algorithm to start scaling these top products and controlling spend on low ROI/margin products. The tool automatically labels all products into different categories by 30-day ROAS, then segments Google Ads campaigns accordingly across Shopping and PMax.
Maxer can be configured for your unique business requirements and customised for click thresholds. Works alongside other feed management tools and accelerates your growth in real-time.
Separate SKUs and find your best sellers:
- Automatically labels all products into different categories by Revenue / Cost (ROAS) based on the last 30 days.
- Separates SKUs into ‘Heroes’, ‘Growth’ ‘Zombies’ and ‘Others’, which updates daily.
- Automates the process of finding Top Sellers and manually swapping products.
- Campaign segmentation by ROAS in Google Ads.
- Works in conjunction with other major Shopping tools such as Feedoptimise and Channable.
Ads Analyst: Automating campaign analysis to save your time
Ads Analyst connects to a Google Ads account and analyses campaign performance over the last week vs. the previous period.
Insights are delivered to Gmail or Slack, with the tool flagging concerns and providing new strategic recommendations as it learns.
As well as giving our specialists time back to focus on growing your campaigns, it also acts as another set of eyes on client accounts.
Experts in full-funnel demand orchestration
Intent-based search & discovery
Leveraging paid search to capture high-velocity intent at the moment of decision.
Social storytelling & scale
High-impact execution across Meta, TikTok, and Pinterest to drive brand salience and social commerce.
AI-enhanced efficiency
Deploying AI agent workflows and feed optimisation to maximise cost per lead, CAC, and profitability.
Performance optimisation for sustainable growth
Increasing conversion rates and customer value through data-led commerce experiences.
