Watch: How to optimise paid media for the agentic era
12th June, 2026 – 1 min read
How to optimise paid media for the agentic era
Join Nick Giles, CTI's Head of Performance Marketing, for a 40-minute session on what actually moves the needle when paid media platforms are doing more of the work than ever.
Giles will walkthrough recent developments in the world of paid, from Google Marketing Live announcements to Meta's suite of AI models. We'll be discussing how PPC has evolved in the last two years, and what a performance marketing manager needs to succeed today.
The agenda:
- How AI is changing paid media
- Making the most of Google's automation
- Tools, Product Maxer and feed optimisation
CTI Team
CTI Digital's team of digital marketing and technology experts specialise in digital strategy, web development, and growth marketing. We help ambitious brands navigate the digital landscape with proven strategies and cutting-edge technical expertise.