CTI Digital shortlisted for the Performance Marketing World Awards

CTI Digital has been shortlisted for a Performance Marketing World (PMW) award for its work on the Certas Energy Community Bloom Fund.

Winners of the PMW Awards will be announced at a ceremony in London on Thursday 5 November.

Nominated for best integrated campaign, CTI Digital worked with Certas Energy to strengthen customer retention and build meaningful brand affinity by repositioning the brand as more than a transactional fuel supplier.

At the heart of the campaign, the Community Bloom Fund is a £30,000 initiative supporting local projects that improve shared spaces. A multi-phase, multichannel approach included national PR, community surveys, paid social and CRM, with shortlisted communities then activated through localised storytelling and a gamified public vote.

The campaign culminated with Fantastic Fox Wood PTA in Warrington winning funding to build a wheelchair-accessible school playground, opened in April 2026.

The PMW Awards shortlist spans 27 categories and was selected by a judging panel chaired by Dr. Graziella Castro, Global Head of Marketing Effectiveness at HSBC, and featuring industry leaders from Estee Lauder, Compare The Market and Savills. Each nominee has been picked for “outstanding performance marketing practices”.

The Certas Energy Community Bloom Fund recently returned for its second year.

View the PMW Awards shortlist and the Certas Energy campaign entry.