Segment by ROAS in Google Ads
Introducing Product Maxer
We built Product Maxer to improve return on spend through product segmentation in Smart Bidding. The tool automatically groups Google Shopping and Pmax products by performance and prioritises spend towards top sellers.
Get a demo and find out how we can accelerate your growth in real-time.
80% of revenue coming from <10% of products. Sound familiar?
That’s why we built Product Maxer. A digital tool that guides your Ads campaigns towards scaling the right revenue drivers.
Shifts budget towards ‘Heroes’
Automates the process of finding Top Sellers.
Products automatically move between categories
Improving spend distribution. Works in conjunction with other major Shopping tools.
Controls spend on low ROI/margin products
Campaign segmentation by ROAS in Google Ads.
— Nick Giles, Head of Performance Marketing, CTI Digital“The amount of times we see wasted spend during audits is surprising. One product feed, thousands of SKUs, and a “spend and pray" model that quietly drains budget. That’s what we set out to fix with Product Maxer.”
Product Maxer is a strategic layer on top of Smart Bidding
Prioritise your SKUs that generate the best return. Control spend on lower ROAS products, to protect margin or force visibility.
Beta results from Product Maxer
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59%increase in ROAS
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35%lift in average order value
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13%reduction in CPA
Your paid media strategy deserves an expert review
Ambitious brands choose CTI Digital
