As the Black Friday and Christmas shopping season quickly approaches, ensure your commerce store is ready for the peak season rush.
Recent Posts by Kate Brassington
User experience (UX) is best described as:
The process of enhancing customer satisfaction and loyalty by improving the usability, ease of use and pleasure provided in the interaction between the customer and the product.
‘Good’ UX will allow your customers to navigate easily through your online store or website, add products to their basket and proceed to checkout to purchase products or make a donation without friction. Optimising your UX in this way will improve your bottom line or your donation numbers, as you take away common online shopping frustrations.