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Kate Brassington

Kate Brassington

Kate is a champion wordsmith and marketer at CTI Digital and Nublue. She builds brands online visibility with great quality content, SEO, email, and social media campaigns.

Recent Posts by Kate Brassington

Commerce Cheat Sheet: Add-ons and Secret Weapons to Increase Conversions

Magento e-commerce Black Friday Advertising Analytics

As the Black Friday and Christmas shopping season quickly approaches, ensure your commerce store is ready for the peak season rush. 

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Foundations of UX: Remove friction points to purchase

Web Development UX e-commerce Mobile-first

User experience (UX) is best described as:

The process of enhancing customer satisfaction and loyalty by improving the usability, ease of use and pleasure provided in the interaction between the customer and the product.

Agility IM

 

‘Good’ UX will allow your customers to navigate easily through your online store or website, add products to their basket and proceed to checkout to purchase products or make a donation without friction. Optimising your UX in this way will improve your bottom line or your donation numbers, as you take away common online shopping frustrations.

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SEO Quick Fixes to Increase Holiday Season Sales

SEO e-commerce

As the holiday season approaches, online shoppers will spend an average of £286 on presents for their loved ones. Spotlight your products and services, to maximise visibility throughout the busy present-hunting period.

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