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A beginners' training day on Paid Advertising (PPC) for Lead Generation

This course is ideal for professionals within a B2B or professional service business who are new to the topic or are looking to enhance their basic understanding of PPC. The perfect course for beginners, you'll learn how to promote your business, improve the performance of your campaigns, or even expand your PPC knowledge so you better manage an agency you're currently working with.

Already have some PPC knowledge? Why not enhance it with our dedicated intermediate PPC training day here.


Where? CTI Digital Offices, Manchester

When? 21st July, 9am - 1pm 

Price? £200 + VAT

(We also offer group discounts if you want to send your whole team. For more information please contact t.eastwood@ctidigital.com)


Friendly style of presentation. Plenty of time for interaction. A simple and easy to understand course packed full of great advice and takeaways.

Sound on Sound Ltd


Paid Advertising is a great way to drive relevant and new traffic to your website, based on keywords related to your business that people are currently searching for. Using PPC is the quickest way to appear at the top of search results and create lead generation for the right type of clients.

You will receive training in areas such as;

  • An overview of PPC
  • The benefits of PPC for Lead Generation
  • The importance of Keyword Research
  • Keyword Match Types and Negative Keywords
  • The types of Paid Ads
  • Creating Ad Copy tailored to Lead Generation
  • Optimised Landing Pages
  • Bidding and Budgeting
  • The importance of Quality Score
  • The best Extensions for Lead Generation

After the Session

The training session will end at 1pm, but not before a chance to test your knowledge with a fastest-finger-first quiz. There will be prizes at stake, so make sure you’re paying attention! We’ll also provide a buffet lunch, presenting the perfect opportunity to network or ask our trainers for further advice. (If you have any dietary requirements, please let us know in advance.)




Why CTI Training Days?

Improve your skill set with our outcome-based learning

  • Learn from experienced trainers, who are able to breakdown complex topics into useful bite-size pieces.
  • Enjoy Q&As and quizzes, to help you learn actively.
  • Leave with a list of accessible tools to apply to your own website.
  • Receive a suggested plan of action tailored to your business.
  • Benefit from access to all training materials after the training to continue your learning.


Join us at our amazing training space

1st Floor, Express Networks 2, 3 George Leigh Street, Manchester M4 5DL

Set in the heart of Manchester’s thriving Ancoats district, our training space is within a flexible, purpose-built digital office. 

You'll be situated within our auditorium on the 21st July. Covered in grass and containing comfy chairs, this creative environment is great for collaborative and interactive learning.


Learn about our previous training days


Great learning atmosphere!

Kacoo Fashion

Meet Your Experts


June Gil - Advertising Manager


June joined the CTI Digital marketing team in 2017 as an Advertising Manager. She became an expert in advertising after completing a Masters in Digital Marketing and working at Carat Media, McCann and other boutique agencies for a number of years. June has worked with a wide range of businesses, including large eCommerce companies, major brands and local businesses.

June is an expert in building, maintaining and auditing digital advertising campaigns within search engines, display, and social media.

June has successfully planned, implemented and reported on search strategies improving visibility, traffic, and revenue for major brands and organisations. This includes eCommerce brands such as The Little Greene Paint Company, Peacocks, Wynsors, Screwfix IE, Pro Direct, and Doc Martens. Additionally, she has developed lead generation campaigns for the Irish Tourism Board, Miller Homes, Cervantes Institute, Bruntwood and Manchester University.


Interested in attending our Paid Advertising Course? Register now! Or if you've got any questions, please complete our contact form.

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