CTI Digital returns to Eden Boys' school for BIMA Digital Day 2026

Yesterday (10 November) was BIMA Digital Day 2026 and at CTI Digital we were delighted to return to Eden Boys' School in Bolton for the third year running.

Digital Day is a free nationwide challenge that aims to inspire 11-16 year olds by offering an insight into careers in the digital and creative industries. It’s part of BIMA's ongoing commitment to tackling the UK’s digital skills gap.

Students were given a creative challenge set by Vue, with assistance from CTI Digital’s Senior Marketing Manager Betty Burrell, Content Marketing Manager Ben Davis, and Innovation Specialist Saiful Thoombath. Each group researched and delivered ideas back to the class for how the cinema chain could evolve its loyalty offering, its app experience or encourage uptake of off-peak tickets.

Eden Boys' was just one of hundreds of secondary schools taking part, each supported by a digital agency, and by Digital Day partners EPAM Systems and Vue.

Meghan Starkey, Assistant Principal at Eden Boys’ said:

“Big ideas, bold thinking and brilliant presentations! Our pupils had an inspiring BIMA day, developing real-world skills, unleashing their creativity and confidently pitching their ideas! …A big thank you to CTI Digital for your support on the day. We hope you partner with you again next year.”

Winning students will be announced in February 2027, crowned Digital Day Champions and receive £500 cash for their school and prizes for themselves.

Best of luck, Eden Boys’!