How to grow donations: a CRO playbook for charities
In this short webinar, Head of CRO Lee Preston will be sharing the tips, tricks and strategic nous he has learned over a decade in website testing.
Join us on 23 September at 2pm BST.
Lee will be focusing on charities, presenting learnings from optimisation work across CTI clients such as Chester Zoo, Mind and Blue Cross.
Agenda
What is CRO, and how does it differ from UX?
How to identify drop-off points.
How to prioritise journeys or metrics.
How to employ user feedback.
The role of signposting.
How to perfect the proposition.
‘Tweaking’.
How to encourage Gift Aid.
Considering other revenue streams
CTI Digital's team of digital marketing and technology experts specialise in digital strategy, web development, and growth marketing. We help ambitious brands navigate the digital landscape with proven strategies and cutting-edge technical expertise.