In this brief introduction to ChatGPT Ads and Ads Manager, CTI Digital Head of Performance Marketing Nick Giles shares what he has learned from managing campaigns as part of the UK beta rollout, and what you need to know if you are planning for this new platform.
Including:
- Why advertising in AI conversations matters.
- The shift away from keywords towards intent-based and contextual targeting.
- Why natural language is winning.
- The ad types and available features in the ChatGPT Ads platform.
- Targeting and bidding in this first stage of rollout.
CTI Team
CTI Digital's team of digital marketing and technology experts specialise in digital strategy, web development, and growth marketing. We help ambitious brands navigate the digital landscape with proven strategies and cutting-edge technical expertise.