Generate leads, drive traffic and grow your business with our bespoke email marketing services

Let us transform your email automation, design and messaging to meet your objectives and forge meaningful connections with your audience

Let's work together

We can help with your email marketing

Go beyond first name personalisation

Build valuable relationships with your audience by sending highly targeted emails about the things that really matter to them.

Automate email marketing at scale

Automate tedious manual tasks and analyse customer behaviour to nurture your email subscribers, using less time and effort.

Evolve campaigns based on data

Streamline your email marketing campaigns over time through A/B testing to maximise results based on real-life results.

Read our Case Studies

CTI have been great at ensuring our customers are supported with email marketing throughout the entire purchase journey. We are delighted with our automation series and their performance.

Our Core Email Marketing Services

Email marketing automation

Give your contacts the right content at the right time with an effective automation strategy. Drive engagement across every customer journey stage, from lead nurturing campaigns to abandoned cart sends.

Customer relationship management (CRM)

Understand your customers and segment them into personas to send personalised messages that are relevant to them. We’ll craft dynamic content for each segment, to drive and maintain customer loyalty. 

Email design optimisation

Send engaging email campaigns that stand out in crowded inboxes. Our creatives will enhance your communications, crafting bespoke email templates that align perfectly with your brand identity. 

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CTI Digital’s Email Marketing Team in Numbers

130+

agency awards

9

years of experience delivering email marketing campaigns

83%

increase in open rates for a leading energy client

20%

average click-through rate for an alcohol awareness charity

Our Approach to Email Marketing

Getting to know your brand

Before taking off, we conduct an email marketing audit to fully get to know your brand. We delve into your analytics, competitors, current email campaigns and everything in between. In doing so, we ensure that every decision moving forward is informed and laser-focused on your business and audience.

Nurturing and growing your database

Based on our audit findings, we’ll craft a tailored email marketing strategy that involves refining or building email journeys. After the initial setup, your chosen CRM platform will do the hard work without you having to lift a finger.

Refining and reiterating your strategy

As we work together to deliver compelling emails to your audience, we’ll consistently refine our strategies based on open rate, engagement and conversions. We can run split tests on your email marketing campaigns to determine and highlight ways to get the most out of the send.

 

We're trusted by

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Our Email Marketing Case Studies

Drinkaware Trust - increased average email open rate to 51%

To better support users, we translated a complex user journey into segmented pathways. We tailored email content to users based on their habits derived from quiz results, and managed monthly newsletters encouraging subscribers to engage with the charity’s resources.

Little Greene - 8% increase in email open rate

We improved engagement and user experience by setting up automated email campaigns. These campaigns included personalised 'Welcome to Brand' and follow-up emails for different customer interactions. Our A/B testing roadmap identified quick wins to further optimise the email program.

Why work with CTI Digital?

Strategy & Innovation

We nurture long-term client relationships

We’ll consistently review and adapt our email marketing approach to ensure you feel supported and satisfied as your business grows.

Strategy & Innovation

We work as an extension of your team

We offer engaging CRM training and consultancy to your in-house teams, introducing them to our specialised email marketing expertise. 

Strategy & Innovation

We provide real-time updates and seamless communication

We enable direct access to our email marketing experts for seamless communication and collaboration on all campaigns and strategies. 

Strategy & Innovation

We work cross-functionally to achieve your goals

We collaborate with experts in every digital field, ensuring all channels run smoothly to support your email marketing and reap results. 

Our Partners & Accreditations

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Email Marketing Audit Costs

Stage 1 - Email Audit with Recommendations

Email Performance Audit

Our email performance audit is ideal for adjusting your existing email marketing approach for better ROI.

We’ll assess:

  • Comparison vs industry averages for open rates, click-through rates and other metrics
  • Deliverability check
  • Sign up process
  • Automation recommendations
  • Newsletter review
  • SMS
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Data Audit

Our data audit is perfect if you’re looking to target users more directly, for higher conversion rates. 

Included in the data audit:

  • Health check
  • Data cleanse
  • Reactivation recommendations
  • RFM recommendations
  • Folder & Tag structure within your ESP
  • Static lists and segments
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Stage 2 - Email Marketing Services

Email marketing strategy

We’ll work with you to define your email marketing goals, and suggest and implement tactics to help you achieve them. 

Included in our strategy service:

  • CRM selection & benchmarking
  • Test & optimisation planning
  • Data analysis
  • RFM modelling 
  • Design optimisation
  • Reactivation
  • Lead generation
  • SMS channel optimisation

We’ll provide a fixed price once we understand your requirements.

 

Talk to an email marketing expert

Email segmentation and automation

We’ll divide your email list into targeted groups based on specific criteria, and send emails automatically based on triggers or schedules. 

Included in our segmentation and automation service:

  • User persona definition
  • Workflow definition & build
  • Template & content creation
  • Personalisation & dynamic content
  • Ongoing optimisation
  • Transactional automation
We’ll provide a fixed price once we understand your requirements.
Talk to an email marketing expert

ESP/CRM migration

We’ll transfer data and processes from one Email Service Provider (ESP) or Customer Relationship Management (CRM) system to another. This ensures a smooth transition of marketing activities and customer information.

Included in our ESP/CRM migration service:

  • CRM data audit
  • Migration planning
  • Documentation
  • New system setup and connection
  • CRM training & consultancy

We’ll provide a fixed price once we understand your requirements.

Talk to an email marketing expert

Talk to an Email Marketing Expert

Whether you prefer to call, email, or book a 30 minute-session, get in touch with our friendly team to learn more about our services and plan your successful email marketing campaign today.

We're available to talk Monday - Friday between 9am and 5.30pm (excluding UK public holidays)

Or book a virtual meeting at a time that suits you:

Sales

sales@ctidigital.com 0161 713 2434

Frequently Asked Questions

Can you help me expand my email marketing list?

Yes! Mailing lists naturally degrade over time, and it's easy to find yourself with your contacts dwindling. We regain contacts by creating new lead-generation offers in which you can trade your content for contact details and engagement from leads.

What platform do you use for email marketing?

We’ll use any email provider you want! However, we are partners with DotDigital, Mailchimp and Campaign Monitor.

Through these platforms, we can easily automate, segment, create mailing lists and schedule emails. These platforms also provide us with valuable data on your email performance, allowing us to continually test, measure, and improve.

What do your emails look like?

Each email is fully customisable for your personal needs and preferences. We have an in-house design team who help to create customisable templates suited to each business we work with. We can use your brand colours, fonts, logos, images and more for fully personalised communications. 

We will always ensure that your emails are sleek, professional, functional, and aim to fulfil your goals. 

Why do I need to hire an email marketing agency?

Email marketing can be an amazing way to generate revenue for your business. A well-planned email marketing campaign can produce an average ROI of 38x your spend.

In terms of investment in vs. money out, email marketing can fundamentally change your business. However, to see results from your email marketing, there needs to be a great deal of research and planning that goes into your campaigns. That’s where an email marketing agency can help streamline and optimise without you having to deal with the hassle.

Stand out in crowded inboxes. Contact our email marketing team today and get a tailored plan to meet your objectives with costs.
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