Working on our domain fitness.

Working with lifestyle brands, we know exactly what it takes to be successful, with brands expected to deliver above and beyond a standard eCommerce site. In a crowded marketplace, consumers want more than a good deal. Even great products need support from targeted advertising and email marketing campaigns to encourage conversions and curate a band of loyal followers.

Using our extensive knowledge, we effortlessly craft a fully integrated brand experience. By feeding social content, blogs, forums, and loyalty points into eCommerce stores, we help lifestyle brands turn customers into advocates.


Surging customer engagement. 

Fitness supplements exist in a competitive discount-driven market. Utilising email and advertising, we turned price-sensitive purchasers into loyal fans.

We promoted high-margin products through Google Ads and social media. To re-engage users, we implemented intention-based remarketing adverts and email campaigns that provided relevant products at unmatched prices.


Increase in email revenue


Lapsed customers re-engaged

Defining and defending a market position.

To differentiate The Protein Works from the crowd, we worked to design and build a website with clear branding. By integrating Adobe Commerce (formerly Magento) with shipping management systems, we helped to minimise delivery delays and maximise efficiency. Customers continue to shop with The Protein Works thanks to a custom-built one-page checkout, trustworthy reviews and loyalty reward incentives.


Increase in revenue


Increase in conversion rate

Shaking up how fitness is perceived.

As a driven start-up, Supreme Nutrition required us to build a brand new website. They wanted their brand to exude clinical, scientific authority. Our creative designers designed and built an immersive shopping experience with subtle animations and 360-degree product photography. Integrating shoppable media feeds, familiar payment systems and social logins all combine to produce a trustworthy, popular new brand.

The website has enabled us to expand rapidly and become a major player in the UK, as well as in several key European markets. Our ongoing work with CTI Digital has focused on improving conversion rates, which are now consistently in excess of 5%, much higher than our target of 3%.

Mark Coxhead, Co-founder of the Protein Works

Talk to an expert


Whether you prefer to call, email, or book a 30 minute-session, get in touch with our friendly team to learn more about our services.

We're available to talk Monday - Friday between 9am and 5.30pm (excluding UK public holidays)
0161 713 2434


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