Building digital movements for health, fitness and wellness brands around the world
In order to be successful, we know that lifestyle brands must deliver above and beyond a standard eCommerce site. In a crowded marketplace, consumers want more than a good deal. Even great products need support from targeted advertising and email marketing campaigns, to encourage conversions and curate a band of loyal followers.
We have the experience required to craft a fully integrated brand experience. By feeding social content, blogs, forums and loyalty points into eCommerce stores, we help lifestyle brands turn customers into advocates.
As an Econsultancy Top 100 agency, we have the experience and knowledge to accelerate your growth by harnessing the best of digital.
We design creative solutions to capture new opportunities. Our unique campaigns capture the essence of your brand and the loyalty of your customers.
From business goals to market trends, we use data-driven insights to help you claim and defend your rightful position in the market.
Bodybuilding Warehouse (BBW) are a successful and well-established brand in the protein and supplement market. While their email marketing brought in some sales, conversion rates were below 0.5% of a five-figure mailing list. They were sending out emails every single day with limited return.
We migrated BBW’s email marketing to Bronto. By changing software, we reduced cost of ownership immediately, saving BBW money to invest in producing better emails. During this process, we cleansed the database and re-assigned contact lists, to ensure accurate, valuable data. Using Bronto’s powerful automation features we are now able to deliver relevant offers, when and where customers want them.
The Protein Works came to us as an enthusiastic start-up in the crowded sports nutrition marketplace. From the outset, the brand new Magento eCommerce site had to attract and support a high volume of traffic. Most importantly, The Protein Works site needed a User Experience designed to make it easy to purchase and to keep customers coming back.
We conducted extensive research, identifying the lack of personalisation offered by competitors. Armed with this knowledge, our in-house creative team designed clear branding to differentiate The Protein Works from the crowd. By integrating shipping management systems, we helped to minimise delivery delays and maximise efficiency. Customers continue to shop with The Protein Works thanks to a custom-built one-page checkout, trustworthy reviews and loyalty reward incentives.
Supreme Nutrition had an ambitious vision but required expert consultancy to build their brand, business model and eCommerce platform. Time is imperative in the Health and Fitness market, so we recommended Shopify Plus as a platform that could accelerate time to market. This fully hosted, cloud-based software offered an SME the opportunity to trade securely and internationally.
Supreme Nutrition wanted their brand to exude clinical, scientific authority. Our creative designers interpreted this brief into an immersive shopping experience, with subtle animations and 360-degree product photography. Integrating shoppable media feeds, familiar payment systems and social logins all combine to build a trustworthy, popular new brand.