Google Analytics 4 Migration & Setup Agency

We specialise in helping businesses make the most out of their online presence by implementing and optimising Google Analytics 4 (GA4). We're here to help you understand and leverage the power of GA4.



What is Google Analytics 4?

Google Analytics 4 (GA4) is the latest version of Google's web and app analytics platform. It offers a range of powerful features and tools that allow you to track, analyse, and optimise your online presence.

It’s centred on machine learning and data visualisation which features advanced predictive analytics and insightful reporting presented through an array of graphs and charts.

GA4 gives you a more complete view of your users by unifying data from a variety of platforms enabling you to analyse it all in one place and fine-tune your marketing efforts.

We’ll sit down with you to understand where we can best support you. From initial setup and training while you find your feet through to long-term support analysing and consulting based on the data, we’re there for you.


Setup and installation

Whether you’re taking your first step in Google Analytics or have been using Universal Analytics for some time, our team of specialists can configure and set up GA4 so you can start tracking your data accurately.

Setup will include integrating your Google Analytics 4 property with other platforms such as Google Ads or Google Tag Manager.

GA4 page sub pics

Customisation and configuration

Setting up your GA4 account is one thing, but creating similar views and reports that enable informed decision making is another. 

We'll work with you to customise your analytics setup to meet your specific needs. We’ll configure data streams for your website or app to track specific types of data such as pageviews, events, and ecommerce transactions. Configuration also includes newer areas such as custom audiences and cross-domain tracking where appropriate.

GA4 page sub pics (1)

Training and support

We believe that empowering our clients with the knowledge they need to make informed decisions is essential. That's why we offer comprehensive training and support to help you understand how to use Google Analytics 4 effectively for your organisation. 

We offer group and individual training sessions.


Why choose ctidigital?

Google Partner

We’ve already migrated multiple companies from Universal Analytics to GA4 across a range of verticals, including enhanced eCommerce tracking.


Expertise Dedicated account manager and analytics specialist.
Creativity Tailored strategic plan.
Flexible Month by month contract.
Marketing Data driven reporting and analysis.



When does GA4 replace UA?

Google announced that it will sunset Universal Analytics July 1st, 2023. 

In place of Universal Analytics (UA), GA4 will take over as the exclusive and default measurement tool for digital analytics measurement in GA as per Google's decision.


What version of Google Analytics am I running?

You can log in to your Google Analytics account at Click on “All Accounts” in the top left hand corner to see a list of all accounts and properties you have access to. 

The quickest way to see if based on your property ID number. If the number is prefixed with UA-, you are running universal analytics. If your property ID is not prefixed with any letters, you are running GA4.


Will I still be able to utilise historical data from UA?

Google has announced that users can download their historical data from UA until the end of December 2023. The historical data will remain accessible for at least six months after UA stops processing new data. However, once this time has passed, the historical data will become unavailable for access.


What is a Google Analytics “Property”?

Google defines a "property" in Google Analytics as the place where a company's online data is processed. It is where the actual data processing occurs in Google Analytics.

A Google Analytics property is a part of a Google Analytics account and serves as the level of the hierarchy for data processing. The account is the entry point where users log in and helps organise data, particularly when dealing with multiple properties. The processing of data is done at the property level.

Prior to the introduction of GA4, a company with both a website and an app had a single account and two separate properties – one for each. However, with GA4, a single property can now contain data for both the website and the app.

Whether you're new to Google Analytics or looking to upgrade your skills, this guide will help you get the most out of the platform and drive better business outcomes.

The ultimate guide includes useful tips and advice on:

  • Setting up GA4
  • GA4 basics
  • How to Use GA4

GA4 Guide - Stock Image

Get the Guide