Meet our leading digital partners & brands who will be speaking at the event.
Personalisation at scale - quick wins agency and client side
While accelerating growth through personalized customer engagement can feel like a daunting endeavor, the benefits you can achieve are well worth the effort. Adobe’s own research on customer engagement and personalization reveals that experience-driven businesses are more likely to:
Composable commerce becoming accessible
The current recession has led many brands to look for ways to consolidate their tech stack in order to cut costs. However, this does not necessarily mean that composable solutions are off the table. In fact, choosing best-of-breed software solutions that can be easily integrated into existing systems can actually help brands save money while still maintaining revenue. This approach—known as MACH (Microservices, API-First, Cloud-Native)—is the future of ecommerce. The best way to start is by integrating on-site search and merchandising. This will give brands the ability to offer a more personalized search experience for their customers, which can lead to increased sales and brand loyalty.
How to use data to strengthen customer loyalty
Data-driven marketing has been a buzzword for digital marketers for a while now; it has long been emphasized as the tactic behind marketing success. In fact, the majority of marketers in a recent survey cited data-driven marketing that focuses on an individual as “the single most exciting opportunity” emerging in the industry.
Having a wealth of customer data is only useful if you know how to use it. Data is the driving force that determines how brands should interact with their customers to build relationships and brand loyalty and we'll discuss how we can all best use data to not only get the best out of customers, but also keep them coming back.
Why social proof is more valuable than money
Consumers are doing more research than ever before when looking to buy goods or services. The use of social proof to help drive consumer confidence in both online and offline marketing is integral to maximising conversion rates. Reputation building as a digital asset is an invaluable way to give your business social proof.
Spending heavily to attract traffic to your presence is great, but it isn't all that effective if consumers don't trust your brand enough to transact. Without compelling social proof that reinforces consumer trust, brands can find that they are losing out on potential sales to the competition, and ultimately hindering the performance of their digital strategy.