Meet The Speakers

Meet our leading digital partners & brands who will be speaking at the event. 

 

Stephanie Kershaw - Partner Sales Manager @ Adobe

 

Personalisation at scale - quick wins agency and client side

While accelerating growth through personalized customer engagement can feel like a daunting endeavor, the benefits you can achieve are well worth the effort. Adobe’s own research on customer engagement and personalization reveals that experience-driven businesses are more likely to:

• Drive greater customer retention and lifetime value
• Have happier employees
• Cultivate competitive advantage at every stage of the customer life cycle

Steph will discuss how implementing a scaled personalization strategy that aligns with your brand/clients objectives and specific customer expectations not only fosters greater customer and employee contentment, but it’s ultimately good for their bottom line.

 

 

Mairaid Harte - Snr Partner Manager & Dan Ford - Business Development Manager @ Klevu

 

Composable commerce becoming accessible

The current recession has led many brands to look for ways to consolidate their tech stack in order to cut costs. However, this does not necessarily mean that composable solutions are off the table. In fact, choosing best-of-breed software solutions that can be easily integrated into existing systems can actually help brands save money while still maintaining revenue. This approach—known as MACH (Microservices, API-First, Cloud-Native)—is the future of ecommerce. The best way to start is by integrating on-site search and merchandising. This will give brands the ability to offer a more personalized search experience for their customers, which can lead to increased sales and brand loyalty.

 

Mark Cooper - Agency Partnership Manager EMEA @ Dotdigital 

 

How to use data to strengthen customer loyalty

Data-driven marketing has been a buzzword for digital marketers for a while now; it has long been emphasized as the tactic behind marketing success. In fact, the majority of marketers in a recent survey cited data-driven marketing that focuses on an individual as “the single most exciting opportunity” emerging in the industry.

Having a wealth of customer data is only useful if you know how to use it. Data is the driving force that determines how brands should interact with their customers to build relationships and brand loyalty and we'll discuss how we can all best use data to not only get the best out of customers, but also keep them coming back.

 

Dan McCabe - Partner Manager @ Trustpilot

Why social proof is more valuable than money

Consumers are doing more research than ever before when looking to buy goods or services. The use of social proof to help drive consumer confidence in both online and offline marketing is integral to maximising conversion rates. Reputation building as a digital asset is an invaluable way to give your business social proof.

Spending heavily to attract traffic to your presence is great, but it isn't all that effective if consumers don't trust your brand enough to transact. Without compelling social proof that reinforces consumer trust, brands can find that they are losing out on potential sales to the competition, and ultimately hindering the performance of their digital strategy.