We're delighted to be hosting a session all about VisitBritain’s Digital Customer Experience Programme (DCXP) at DrupalCon Lille on Wednesday 18th October 2023.

We're the lead digital agency responsible for VisitBritain’s Digital Customer Experience Programme (DCXP), and were engaged to deliver a new, integrated digital ecosystem with a single global content management system and digital asset management system.

The Drupal-based platform is playing a central role in a wider £multi-million digital transformation and new organisation-wide digital strategy to enable the organisation to better serve key industry and consumer audiences.

This session is intended for any organisation or agency embarking upon an ambitious digital transformation looking to learn about:

• How to audit and review large digital estates efficiently
• The importance of strategic decision-making at the start and how these affect later decisions
• Creating a global design system to meet the needs of diverse unrelated audiences
• Designing a DXP to accelerate innovation in a cost-effective manner
• Drupal’s role in achieving enhanced digital governance - VisitBritain's framework to measure success
• Challenges we faced and how these were combated