With anything inherently new comes the fear of change. Google Analytics 4 is no exception. Marketers across the world have hidden away from switching to the latest version of Google’s web and app analytics platform.


Well, it’s new and different. 


Unlike Universal Analytics, the previous platform, GA4 is centred on machine learning and data visualisation. This new iteration features advanced predictive analytics and insightful reporting presented through an array of graphs and charts.

It’s overwhelming. We get it.

We want to help ease marketers into GA4 - and there’s no time like the present.

We’ve created The Ultimate Guide to Google Analytics 4 to help you embrace the new and incredibly powerful analytics platform.

Whether you're new to Google Analytics or looking to upgrade your skills, this guide will help you get the most out of the platform and drive better business outcomes.

The ultimate guide includes useful tips and advice on:

  • Setting up GA4
  • GA4 basics
  • How to Use GA4

Get the guide now👇