<img height="1" width="1" style="display:none;" alt="" src="https://dc.ads.linkedin.com/collect/?pid=247202&amp;fmt=gif">

About the Client

Bruntwood Works is a family-owned property company offering office space, serviced offices, retail space and virtual offices in the north of England and Birmingham in the United Kingdom. They own several high-profile buildings in the Manchester area, as well as in Liverpool, Leeds and Birmingham.

Bruntwood Works are committed to offering more than just outstanding office, coworking, retail and lab spaces. From exclusive events and networking opportunities to state-of-the-art facilities designed to put employee wellbeing first, there’s something to help every business thrive in Bruntwood Works workspaces.

Business Challenge

This project was all about making it work, wonderfully. 

What was the criteria? A fast turn around, frictionless adoption by the team, and wonderfully Bruntwood Works design aesthetic.

We worked closely with Bruntwood Works to define what their marketing team needed to make the multiple Bruntwood Works websites a success for both external-facing messaging and internal management.

Four times the fun

This project encompassed a network of microsites, each promoting the Works as a whole, or an individual site.

To keep Bruntwood Works working wonderfully, we provided a uniform and integrated content editing experience across the sites. We also worked closely with their Marketing team to ensure the sites would hold unique URLs and content that wouldn’t negatively impact SEO through duplication.

Umbraco Uno

A pioneering project for Bruntwood Works, we thought it only natural to bring in Umbraco’s latest pioneering software, Umbraco Uno. A Saas framework offering flexible components, enabling us to focus on promoting usability for the Bruntwood Works team.

Screen Grab 4

Bruntwood design

Design is more than colours, font, and a few images. It’s the atmosphere they create when put together. We created a living design system and recreated Bruntwood Work’s energy on the new microsites.

bruntwood mockup

 

Easy integration adoption

Now in full control of their site content, we wanted to make the site a marketing power tool, fully-integrated with their CRM, Pardot by Salesforce.

We also configured the site to host powerful 3D tour embeds from Matterport without impacting performance.

pioneerbybruntwoodworks Matterport

 

Results

Bruntwood Works were delighted with the new sites. We've continued working together and our team are also delivering work for their main website and continuing CRO for the Bruntwood Works sites.

"We approached CTI digital to support with our place brand websites following a number of recommendations. We were delighted with the quick turn around with the team, and the ease of getting the sites built on time and to budget. The CMS are very user intuitive and we are delighted with the outcome"

James McCracken, Head of Marketing, Workspace and Digital, Bruntwood Works.