London Gatwick wanted a website to support their bid to be selected as the location for a new runway to service growth in London and the United Kingdom. To win the bid would give the airport a huge boost, leading to a certain increase in passenger numbers and revenue at the airport.
We were very impressed with the way in which CTI handled this project. They fully understood our goals and have produced an impeccable design that we are confident will play an important role in the overall success of our campaign.
Carlene Peasley, Brand and Marketing Manager
a huge increase in visitors.
over 50% of all visits come from a mobile device showing the importance of a responsive design.
the site is attracting more new visitors.
Gatwick is bidding for a second runway.
Steps were taken to ensure that even the smallest, least capable device would have an optimised browsing experience whilst navigating the site.
Drupal 7 was chosen as this ensured that we could get the site up and running quickly and also would allow for adjustments to be made easily at later dates.
The website design features 3D parallax scrolling to ensure that it is exciting, but also mindful of brand and audience.
The usability of the site was also an area where particular focus was placed, with the user interface being designed to allow content to be published quickly and easily.
As the nature of the project was very topical, the site was engineered from the outset to be able to support unprecedented and unpredictable levels of traffic, in case of flash media coverage causing huge increases in traffic to the site.