The initial project was to design and build an e-commerce site to service the global operations of Little Greene, using the latest established version of Magento Community Edition: 1.8 (at the time…) This involved a data migration from their former digital estate, which combined a number of standalone websites. Using the Magento API, we ensured that all products, customers and order history would transfer efficiently, streamlining business operations by reducing the amount of administration required to service multiple platforms.

We also integrated with Little Greene’s in-house ERP system, to allow easy synchronisation of orders, price lists, samples and shipments from the website.

Adding multi-language capabilities and introducing a fresh, consistent look and feel, the newly integrated website ensures Little Greene is well positioned to capitalise on the ever-increasing quantity of e-commerce sales.

Our in-house creative team effectively translated Little Greene's branding into a striking, instantly recognisable final design. This branding is now continued through all aspects of Little Greene’s digital presence.

To maximise the aesthetics, the site was built with a fully responsive design with an informed content hierarchy, to provide an optimised browsing experience for all devices.

Following a detailed SEO audit of the Little Greene site, we implemented ongoing marketing improvements aimed at boosting the brand’s visibility in search rankings. We amended all on-page issues, particularly related to keywords and formatting focus, before expanding into more innovative tactics to optimise the site for search.

Defining key user stories enabled us to identify any missed opportunities in the site’s architecture. As such, we introduced two new landing pages, one for Paint, the other for Wallpaper, to target the separate markets for Little Greene’s leading products specifically. Not only do these pages simplify the user journey, but they also provide key content indicators for search.

Below we've a video case study of how we use SEMRush as a tool when it comes to SEO work with clients & in particular how this supported our project with Little Greene.

To optimise AdWords performance we targeted users at different points of the consumer journey, with different intentions. To achieve this, we created different AdWords campaign sets, labelled Awareness, Research, Consideration and Purchase depending on the keywords they targeted. This allowed us to utilise budgets more efficiently when we wanted to push specific actions, whilst also giving the user a personalised marketing delivery.

We also tracked actions that led to a purchase, instead of focusing solely on the end goal. Tracking supporting Goals, such as Colour Card Requests and Sample Sales, allowed us to track performance from paid keywords that generated Goals which then led to a purchase through other channels. This ensured a fully integrated marketing strategy, in which AdWords supported other marketing activities as well as generating conversions.

Setting up automated email campaigns is the latest marketing task to boost the brand’s engagement and nurture a positive user experience. Detailed ‘Welcome to Brand’ and follow up emails throughout the customer journey (e.g. after ordering a colour card, a sample pot or completing a purchase) are all aimed to ensure maximum consumer engagement.

Separating marketing communications by ‘Events’, ‘News and Launches’, ‘Inspiration’ and ‘Showrooms’, and translating them for each country that Little Greene operates in, Little Greene offer personalised and accessible marketing for all consumers.