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You already have traffic. Now make it work for you with CRO.

Conversion rate optimisation (CRO) is about delivering an experience that understands when and how your customers want to convert. We know that the placement of an icon and the text on a button can impact whether someone becomes a customer, or leaves forever.

As an integrated digital agency, we have the collaborative expertise of marketers, developers, ux designers and strategists to research, test, and implement measures that will boost your bottom line. 


Interested? Here’s how we do it.


Our CRO Process

We see conversion rate optimisation as a continual process of improvement.

Research opportunities. Prioritise advantageous experiments. Conduct the experiments.

The loop begins again as we learn from past experiments.

This approach allows us to measure our success, calculate a direct ROI, and deliver compounding benefits over time.


Audits and Investigation

‘Assume nothing, test everything’ is the mantra of CRO. But testing everything can become expensive.

We work backwards by identifying areas of opportunity through heuristic analysis, web analytics, technical analysis, and user testing. Behaviour analysis in these areas gives us direction and helps to build worthwhile hypotheses.



We use a range of testing tools and techniques to ensure we collect conclusive, reliable data. 3 of the most common tests we conduct are:  

  • A/b testing
  • Split testing
  • Multivariate testing

We’re able to test the majority of visual and functional elements on your website or interface. Whether it’s copy, design features, or interactions, we carefully calculate experiment durations to collect statistically significant information.

CRO implementation

CRO Implementation

We won’t leave you with a list of requirements and nowhere to go. Development is where we came from back in 2003, and it’s something we offer today.

With flexible continual development packages, we can develop an affordable roadmap that enables you to test and implement at a sustainable level.


Did we mention we have a UX Lab?

Learn about it here.

UX Lab


Benefits of CRO

In case you still need convincing, here are some more benefits of CRO:

  • Increase your ROI on marketing and ad spend
  • Increase average order value in addition to the number of conversions
  • Delight existing customers
  • Build email lists and loyal customers

Why work with CTI Digital?

See how we helped our clients...

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