Driving Little Greene’s 93% increase in revenue through enhanced eCommerce capabilities and strategies

Content development

Since 2018, our content development strategy has been rooted in close collaboration with their internal content team. We work together to create comprehensive creative briefs that align with the brand’s goals and target audience. This collaborative process includes conducting in-depth research to ensure the content resonates with potential customers and addresses their needs. Once Little Greene’s internal team produces the content, we take on the responsibility of optimising it for search visibility and user engagement. This includes refining keywords, enhancing readability, and ensuring all content meets SEO best practices. By leveraging the expertise of Little Greene's specialists in their respective areas, we ensure that the final output is not only compelling and informative but also effectively drives traffic and conversions. This partnership has significantly improved Little Greene’s digital presence, enabling them to rank for competitive terms in the market.

Technical SEO

Having worked with Little Greene for more than five years, our search optimisation project has spanned multiple website launches and migrations. Marketing and SEO teams were heavily involved in the digital transformation process. We embedded SEO best practices at the heart of their commerce build to create a competitive, high-performance website. Key actions included: Improved crawlability and indexability through site structure optimisation, updated robots.txt rules, and enhanced internal linking Defining and implementing best-in-class SEO modules to simplify optimisation for the Little Greene team Collaborating closely with the content team to produce keyword-targeted editorial content Implementing comprehensive international SEO solutions with proper hreflang tags across multiple domains to ensure users land on the correct regional site.

Paid advertising

The strategy included regular meetings across paid search, social media, and content teams to ensure cohesion and mutual support among all marketing efforts. We explored promoting content through paid channels if content initiatives weren't meeting expectations. Targeted Google Ads campaigns were focused on relevant keywords and user intent, maximising ROI and driving traffic to the new site. This coordinated approach has delivered strong year-on-year growth with excellent tracking performance.

Email marketing

Our email marketing strategy for Little Greene was designed to navigate the long buying cycle typical in the paint industry. To nurture leads and enhance engagement, we set up automated email campaigns that guide customers through various stages of their journey with timely and relevant communications. Key automation flows trigger emails based on specific user actions, such as requesting a colour card or browsing products. Moving forward, we aim to extend these email campaigns to maximise conversions and build further customer loyalty in the competitive luxury paint market.

Social media management

When we began our strategic partnership in 2022, Little Greene had an established presence and solid following but weren't seeing the engagement they needed because the content was too formal and corporate. It felt professional but wasn't accessible to people. We developed a comprehensive social media strategy built around several key approaches. We prioritised user-generated content, showcasing real customer projects and transformations to create community and authenticity. We moved away from editorial-style video, embracing low-fi, mobile-first content that used trending audio to improve performance, particularly on Reels. Our strategy also embraced cultural moments, pairing Little Greene shades with iconic film scenes and global trends to spark conversation. We used the beautifully designed paint tins and delivery boxes as standout features in product photography, building brand recognition digitally. We placed Ruth, Little Greene's Creative Director, at the heart of our strategy through mobile-filmed, informal videos addressing common design queries, giving the brand a personable, expert voice. Behind-the-scenes content, from satisfying paint pouring to factory footage, highlighted craftsmanship in formats that consistently drove engagement.

Influencer partnerships

Previously, Little Greene had never really worked with influencers on a paid basis and struggled to see how it would work for them internally, lacking the resources to organise that kind of activity. Our influencer strategy combined a two-pronged approach, balancing high-profile names' reach with homegrown content creators' creativity. Household names brought organic press attention, while interiors influencers delivered beautifully curated, transformational content in aspirational settings. We prioritised creators who were genuine fans of the brand, ensuring every partnership felt natural. Influencers were encouraged to transform a space using Little Greene, producing scroll-stopping before-and-after content that resonated with audiences. The transformation has been remarkable. Over 350 influencer collaborations later, engagement is now consistently high, with influencer partnerships now forming a core part of Little Greene's marketing strategy. We've successfully positioned them competitively against long-standing competitors and prevented challenger brands in their space from overtaking them.