Little Greene is an independent manufacturer and supplier of luxury paints and wallpapers, committed to promoting socially and environmentally responsible production. As a key player in the UK’s home improvement market, Little Greene sells directly to consumers online and in-store, alongside selected retail partners.

With a strong emphasis on quality, their exquisite colour palette and innovative designs, developed in collaboration with the National Trust, reflect their dedication to craftsmanship and sustainability.

As a trusted partner, CTI Digital has been instrumental in enhancing Little Greene's eCommerce presence through a number of projects including digital transformation and analytics and compliance.

Little Greene experienced a 20% increase in offline sales through stockists, such as John Lewis and independent decorating suppliers. They aimed to enhance their online sales to match or exceed this uplift. Their objectives were as follows:

• Improve the global operations of their eCommerce website.

• Increase brand visibility and revenue from online sources.

• Enhance user experience and customer journey.

• Align their online presence with the premium quality expected by offline customers.

To truly reflect their brand values, Little Greene sought to optimise their lengthy customer journey, ensuring customers felt appreciated and nurtured at every stage— from inspiration and consultation through sampling to final purchase.

To deliver an engaging eCommerce experience for Little Greene, we focused on key enhancements and strategic initiatives:  

Magento build: Designed and built an eCommerce site using the latest version of Magento (now Adobe Commerce) Community Edition, ensuring seamless data migration from previous platforms and integration with Little Greene’s ERP system for efficient operations.

Unique design: Developed a striking, fully responsive site design that reflects Little Greene’s branding and values, enhancing user experience across all devices.

Search Engine Optimisation (SEO): Conducted a detailed SEO audit and made ongoing improvements, creating two targeted landing pages to simplify navigation and boost search visibility.

Blogger outreach campaign: Launched a campaign encouraging influential lifestyle and interior design bloggers to create content about Little Greene, generating valuable backlinks and enhancing brand recognition.

Paid advertising: Optimised AdWords performance by tailoring campaigns to different stages of the consumer journey, allowing for better budget management and personalised marketing delivery.

Email marketing: Established automated email campaigns to nurture consumer engagement, with segmented communications tailored for different markets and translated for accessibility.

Overall, these efforts enabled Little Greene to effectively increase their online sales and strengthen their brand presence in the competitive eCommerce landscape.

Results

Little Greene was equipped with an engaging eCommerce site that accurately showcased the true value of their luxury products. The online platform successfully fostered trust and relationships between the retailer and consumers. Notably, the project yielded significant results:

• 93% increase in revenue
• 36% increase in organic page views
• 21% increase in organic traffic
• 58% increase in online transactions

Throughout this collaborative endeavour with Little Greene’s in-house marketing team, we have solidified a trusting professional relationship, positioning us as their chosen partner for marketing and development across their other brands.

We’d love to connect. Book a meeting with our team to discuss your project and see how we can work together.